Brand Tone

personal, professional, and trustworthy

Brand Values

• •Craftsmanship & Quality
• •Customer Collaboration
• •Professionalism & Reliability
• •Personal Service

Best Practices

• •Always Lead with "You" and "Your": Frame the service around the client's needs, dreams, and vision. Use language like "Your new deck" or "Helping you create..." to make the message client-centric.
• •Emphasize Experience and Trust: Consistently mention the "25 years of experience" and the fact that the business is "fully licensed and insured." These are key trust signals for homeowners.
• •Maintain a Personal Voice: Continue to use a personal and approachable tone. Write as Tim would speak—direct, friendly, and professional. Using "I" and "we" interchangeably can reflect the personal ownership and the team effort.
• •Focus on Benefits, Not Just Features: Instead of just saying "we build fences," say "we build fences that provide privacy and security for your family." Connect the service to the emotional and practical benefits for the homeowner.
• •Use Strong Calls to Action (CTAs): Every piece of copy should guide the potential customer on what to do next. Use clear, inviting CTAs like "Let's meet to discuss your project," "Call today for a free quote," or "See more of our work in the gallery."

Social Perception

Based on their self-presentation, Sawdust Designs is perceived as a skilled, local, and reliable construction service. The focus on a single individual, Tim Szydlowski, fosters a sense of accountability and personal investment. Clients are likely to see the brand as dependable and experienced, ideal for homeowners looking for custom remodeling work from a trusted local expert. The lack of negative reviews or press, combined with a professional portfolio, contributes to a positive, albeit small-scale, perception.

Copy Examples

• •From dated and cramped to modern and spacious. ✨ We loved bringing this client's vision for a spa-like retreat to life. With 25 years of experience, we handle every detail to ensure your new space is built to last. Ready to start your own transformation? Let's talk! #SawdustDesigns #BathroomRemodel #WisconsinHomes #CustomRenovation
• •Quality Craftsmanship for Your Home. Your Vision, Built to Last.
• •Thinking About a New Deck This Summer? Don't just build a deck, build an oasis. Sawdust Designs specializes in custom outdoor spaces, man caves, and home remodels that you'll be proud of for years to come. Fully licensed and insured, with 25 years of hands-on experience. Call Tim today for a competitive quote and let's create something amazing together.
• •Your dream man cave is closer than you think. We worked with the homeowner to design and build this custom bar from the ground up. Quality work and creating projects that make your friends envious is our goal. What can we build for you? #HomeRenovation #CustomWoodwork #ManCave #WisconsinBuilder #SawdustDesigns
• •3 Ways to Add Value to Your Home This Year | Sawdust Designs