Brand Tone

Friendly, Trustworthy, Community-Oriented, Helpful, Value-Focused

Brand Values

• •Customer Satisfaction
• •Family and Tradition
• •Community Support
• •Quality and Service
• •Integrity and Honesty
• •Personalization

Best Practices

• •Emphasize Heritage and Trust: Regularly incorporate phrases that highlight the 'family-owned,' 'since 1936,' and 'customer satisfaction' aspects. This reinforces reliability.
• •Use a Conversational and Welcoming Language: Write as if you're speaking to a neighbor. Use words like 'we're here to help,' 'your home,' 'our community.' Avoid overly formal or technical jargon unless explaining specific product benefits clearly.
• •Highlight Community Connection: Mention local towns (Morden, Winkler, Pembina Valley) and, where appropriate, tie promotions or content to local events or seasons.
• •Focus on Solutions and Benefits, Not Just Products: Explain how products improve lifestyle, comfort, or solve a customer's problem (e.g., 'create homes they love,' 'perfect pieces to fit your life').
• •Maintain a Helpful and Knowledgeable Stance: Offer tips, advice (like their blog content), and position the staff as experts who are eager to assist, reinforcing the 'friendly, knowledgeable staff' image.

Social Perception

Established Local Institution, Go-To for Home Needs, Supportive of the Community, Service-Oriented, Fair and Honest

Copy Examples

• •Headline: Serving Your Family's Home Comfort Needs Since 1936. Body: At Sawatzky's, we're more than just a furniture and appliance store; we're part of the community. For generations, we've been helping families in Morden and Winkler create homes they love. Visit us for friendly advice, quality products, and service you can always count on. Your Home. Your Style. Your Way.
• •Headline: From Our Family to Yours: Quality You Can Trust. Body: Choosing the right furniture and appliances is a big decision. As a family-owned business, Sawatzky's understands the importance of quality, value, and lasting service. Let our knowledgeable team help you find the perfect pieces to fit your life. Because your satisfaction is our family's promise.
• •Headline: Love Your Home? So Do We! Explore Our Latest Arrivals. Body: Spring into style with fresh designs at Sawatzky's! Whether you're dreaming of a cozy new sectional or upgrading your kitchen appliances, we have a great selection and friendly experts to guide you. We’re proud to help our neighbors create beautiful and comfortable living spaces.
• •Headline: Sawatzky's Community Corner: We're More Than Just a Store. Body: Proudly supporting [Local Event/Charity Name]! At Sawatzky's, we believe in giving back to the community that has supported us since 1936. Stop by to see our latest collections and experience the local service difference. [Link to website/social media]
• •Headline: Need Expert Advice on Your Next Home Purchase? We're Here to Help! Body: Don't navigate the world of furniture and appliances alone! The friendly team at Sawatzky's is here with honest advice and insights you can trust. From finding the right mattress to choosing the perfect appliance features, we make it easy. Visit us in Morden or Winkler today!