Brand Tone

Aspirational, Empowering, Chic, Sophisticated, Confident, Authentic, Friendly, Community-Oriented (subtle)

Brand Values

• •Style & Aesthetics
• •Safety & Quality
• •Empowerment & Confidence
• •Individuality
• •Passion for Design

Best Practices

• •Embrace Elegant & Evocative Language: Use descriptive adjectives that convey sophistication, style, and quality (e.g., "chic," "luxurious," "hand-finished," "elegant," "bespoke feel").
• •Focus on Empowerment and Confidence: Frame messaging around how the helmets make the wearer feel – stylish, confident, and empowered – rather than solely focusing on the fear-based necessity of safety.
• •Maintain Visual and Verbal Synergy: Ensure that the copy consistently reflects the high-fashion, stylish imagery used in visual branding. The words should paint a picture that aligns with the aspirational photos.
• •Highlight the "Why" Behind the "What": Weave in the founder's story and the brand's mission to connect with customers on an emotional level, emphasizing the passion for design and the desire to solve a real-world problem for stylish individuals.
• •Speak to a Discerning Audience: Address the copy to individuals who appreciate design, quality, and self-expression, and who see their accessories as an extension of their personal style.

Social Perception

Fashionable Safety Solution, Premium & High-Quality, Innovative & Unique, Empowering for Women

Copy Examples

• •Headline: Elevate Your Ride. Embrace Your Style. Body: Don't just commute, captivate. Sawako helmets blend certified safety with runway-inspired design, empowering you to own the road with unapologetic elegance. Cycle in confidence, cycle in style. Call to Action: Discover Your Signature Helmet.
• •Headline: Safety, But Make it Fashion. Body: Who said safe can't be stunning? Our hand-finished helmets are crafted for the discerning cyclist who refuses to compromise on style. Express yourself, protect yourself, beautifully. Call to Action: Shop the Collection.
• •Headline: From Architect's Vision to Your Iconic Look. Body: Born from a desire for beauty in everyday safety, Sawako redefines cycle chic. Experience the confidence that comes from a helmet designed not just for protection, but for turning heads. Call to Action: Read Our Story. Ride with Us.
• •Headline: The City is Your Catwalk. Your Helmet, Your Crown. Body: Navigate your world with grace and assurance. Sawako helmets offer a sophisticated shield, ensuring your journey is as stylish as your destination. Call to Action: Find Your Perfect Match.
• •Headline: Dare to be Seen. Dare to be Safe. Body: Unleash your inner fashionista on every ride. With Sawako's unique designs and trusted protection, make a statement that's both bold and brilliant. Call to Action: Explore New Arrivals.