Brand Tone

Aspirational yet accessible, confident, direct, and enthusiastic, focusing on value, quality, and community.

Brand Values

• •Value & Affordability
• •Quality
• •Customer Satisfaction
• •Savviness
• •Community

Best Practices

• •Lead with Confidence, Not Apology: Frame the product as a smart choice, not a lesser one. Use confident and direct language. Instead of "a cheaper alternative," use phrases like "the smart alternative," "luxury for less," or "designer scents without the designer price tag."
• •Focus on the Experience and Benefits: While the comparison to a designer brand is the hook, the copy should focus on the user's experience. Highlight benefits like "long-lasting," "compliment-getter," "wear it every day," and the feeling of smelling amazing without financial guilt.
• •Use "Inspired By" or "Our Version Of" Language: Always maintain transparency and legal compliance by clearly stating the product is "inspired by" or "our version of" a designer scent. This builds trust and manages customer expectations correctly. Avoid making direct claims of being identical.
• •Leverage Social Proof Relentlessly: Continuously integrate customer testimonials, reviews, and user-generated content into marketing copy. Phrases like "Join hundreds of happy customers" or quoting reviews directly in ads builds powerful credibility and FOMO (fear of missing out).
• •Maintain a Consistent Voice Across All Platforms: Whether writing a website description, an Instagram caption, or a TikTok overlay, the tone should remain the same: smart, confident, and community-oriented. Use emojis and a more casual tone on social media, but the core message of "affordable luxury" should be unwavering.

Social Perception

The brand is perceived as a high-quality, legitimate, and smart alternative to expensive designer fragrances.

Copy Examples

• •Luxury Scents, Sensible Prices. Experience the world's most iconic fragrances, recreated with high-quality French oils. Your new signature scent is waiting. Shop The Collection
• •That Friday feeling, bottled. ✨ Why choose between your coffee budget and smelling divine? Our version of [Designer Perfume Name] gives you all the bold, confident notes of the original, without the triple-figure price tag. #SavvyScents #DesignerInspired #PerfumeDupe #SmellGoodForLess #AustralianMade
• •Love Tom Ford's Tobacco Vanille? Try Our Version for $35. Don't just save it for a special occasion. With Savvy Scents, you can afford to make luxury an everyday habit. We've captured the warm, spicy essence of the scent you love, in a long-lasting formula that gets compliments. Tap to discover why hundreds of Aussies have made the savvy switch. Learn More
• •When you realize you'll never have to pay $300 for perfume again. 😉 It just makes SENSE. Link in bio to find your fave scent! #PerfumeHack #BudgetBeauty #SavvyScents #AussieSmallBusiness #Dupe
• •A Compliment Is Waiting For You... Hi [Customer Name], we noticed you have great taste. We think you'll love our take on these iconic fragrances. Long-lasting, high-quality, and intelligently priced. See what's new.