Brand Tone

friendly, approachable, stylish, and enabling

Brand Values

• •Celebration & Joy: The core of the brand revolves around helping people celebrate life's special moments, big or small.
• •Creativity & Personalization: Marifete & Co empowers customers to add a personal touch to their events through customizable templates.
• •Ease & Accessibility: A strong emphasis is placed on the simplicity of editing and using the templates, making good design accessible to everyone.
• •Style & Modernity: The designs offered are contemporary, chic, and cater to a modern aesthetic.
• •Customer Empowerment: The brand provides the tools and support for customers to take control of their event stationery with professional-looking results.

Best Practices

• •Speak Your Customer's Language: Use words and phrases that resonate with individuals planning celebrations – focus on excitement, ease, beauty, and personalization. Keep the language upbeat and positive.
• •Emphasize Benefits, Not Just Features: Instead of just saying "editable template," say "Create your dream invitations in minutes, no design skills needed!" Highlight the convenience and the beautiful outcome.
• •Maintain Visual and Verbal Consistency: Ensure the tone of the copy aligns with the visual style of the templates – if the designs are modern and chic, the language should reflect that.
• •Be Genuinely Enthusiastic and Supportive: Convey a true passion for helping customers celebrate. Offer tips, ideas, and encouragement through your copy.
• •Develop a Brand Voice Guide: Create a simple document outlining key brand words, phrases to use/avoid, and the overall emotional feeling the copy should evoke. This helps ensure anyone writing for the brand stays consistent.

Social Perception

reliable source for high-quality, stylish, and easy-to-use digital templates

Copy Examples

• •Instagram Post (Showcasing a new birthday invitation template): "🎉 Planning a birthday bash? Make your invites pop! ✨ Our new [Template Name] editable invitation is here to make your celebration unforgettable. Easy to edit, instantly downloadable, and oh-so-stylish! Click the link in bio to start creating your dream invite in minutes! #MarifeteCo #DigitalInvitation #BirthdayParty #EasyDIY #PartyPrintables #CelebrateInStyle"
• •Facebook Ad (Targeting engaged couples): "Say 'I Do' to stress-free wedding stationery! 💍✨ With Marifete & Co, design your dream wedding invitations, save-the-dates, and more with our beautiful, easy-to-edit templates. No design skills needed, just your unique love story. Explore our wedding collection today! [Link to Wedding Section] #SavvyPaperCo #WeddingInspiration #DIYBride #EditableTemplates #WeddingStationery #MarifeteWedding"
• •TikTok Video Caption (Quick demo of editing a baby shower invite): "Watch how easy it is to personalize your baby shower invites! 👶💖 Edit text, change colors & download in minutes! Obsessed is an understatement. ✨ Link in bio for this template! #MarifeteCo #BabyShower #InvitationHack #DIYParty #TikTokMadeMeBuyIt #EasyPeasy"
• •Website Homepage Banner: "Create Memories, Beautifully. ✨ Your special occasions deserve stunning, personalized stationery. Discover our easy-to-edit digital templates and bring your vision to life in minutes. No software, no fuss – just fabulous designs at your fingertips. [Shop All Templates Button]"
• •Email Newsletter Snippet (Highlighting customer creations): "You’re Invited… to Be Inspired! 💌 We LOVE seeing how you use your Marifete & Co templates to celebrate! This month, Sarah K. wowed us with her gorgeous [Customer's Event Type] setup using our [Template Name] collection. Get inspired and start crafting your own magical moments today! #CustomerLove #MarifeteMoments #PartyInspo"