Brand Tone

Empowering & Reassuring

Brand Values

• •Innovation & Functionality
• •Comfort & Quality
• •Confidence & Empowerment
• •Discretion & Style

Best Practices

• •Use Empowering Language: Employ words that inspire confidence and strength. Phrases like "take control," "feel unstoppable," and "embrace your freedom" align with the core mission of empowerment.
• •Be Reassuring and Clear: Directly address potential customer concerns about leaks, comfort, and discretion. Use clear, simple language to explain how the technology works, building trust and reassurance.
• •Focus on the Benefit, Not Just the Feature: Connect the product's features to the emotional and practical benefits for the customer (e.g., "Enjoy complete peace of mind with our triple-layer protection").
• •Maintain a Supportive and Inclusive Voice: Ensure all copy is welcoming and speaks to a diverse range of body types and experiences, highlighting inclusivity.
• •Keep it Stylish and Modern: The copy should reflect the stylish design of the swimwear, avoiding overly clinical or medical language to maintain a fashionable and contemporary tone.

Social Perception

A problem-solving brand, practical and innovative, that addresses a specific need within the swimwear market. Perceived as supportive of women by enhancing their freedom and confidence, and positioned as an eco-friendly alternative due to reusability.

Copy Examples

• •Swim with confidence, any day of the month. Our leak-proof period swimwear is designed for total freedom and comfort. Dive in.
• •Meet your new favorite one-piece. Designed with our discreet, triple-layer leak-proof technology, this suit offers maximum protection and a flawless fit. The soft, quick-drying fabric moves with you, so you can focus on the sun and the waves, not on your period.
• •Don't let your period dictate your plans. With Savvi Wear, you're always ready for the water. Our stylish, leak-proof swimwear provides the comfort and security you need to make a splash. #SavviSwim #PeriodProof
• •Your worry-free beach days have arrived.
• •How to Enjoy the Pool During Your Period (Hint: It's Easier Than You Think).