Brand Tone

Enthusiastic, Authentic, Educational, Friendly, Explorer-Oriented

Brand Values

• •Authenticity
• •Quality
• •Variety & Exploration
• •Culinary Experience
• •Sharing & Community

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Enthusiastic, Authentic, Educational, Friendly, Explorer-Oriented) with examples of 'do's and don'ts' for word choice, sentence structure, and common phrases. This ensures anyone creating content understands the desired voice.
• •Prioritize Authenticity in Storytelling: When showcasing products or recipes, delve into their origins, cultural significance, or traditional uses. Use language that reflects genuine passion and knowledge, avoiding overly generic or purely sales-driven descriptions.
• •Use Evocative and Sensory Language: Appeal to the senses when describing food – 'vibrant,' 'aromatic,' 'zesty,' 'umami-rich,' 'crispy,' 'silky.' This aligns with the 'Savour' (to enjoy the taste or smell of something) aspect of the brand name and enhances the 'explorer' feel.
• •Maintain an Engaging and Educational Social Media Presence: Continue sharing content that goes beyond product listings, such as cooking tips, cultural insights, street food spotlights, and user-generated content (if applicable). Respond to comments and questions in a friendly and helpful manner.
• •Ensure Consistency Across All Platforms: The tone used on the website (product descriptions, blog posts) should align with the tone on all social media channels (Facebook, Instagram, TikTok) and any customer service interactions. Regular audits can help maintain this consistency.

Social Perception

Go-To Source for Asian Groceries, Informative & Engaging, Trustworthy (for associated products), Passionate about Asian Culture

Copy Examples

• •Headline: Discover the True Taste of Asia. Your Culinary Adventure Starts Here! Body: Tired of bland? Craving authentic Asian flavors? Savour of Asia brings the vibrant street markets and hidden culinary gems of Asia right to your kitchen. Explore our handpicked selection of genuine spices, sauces, snacks, and more. Let's embark on a flavour journey together! Shop now at savourofasia.com.au. #SavourOfAsia #AuthenticAsianFlavours #CulinaryAdventure
• •Headline: Unlock Secret Ingredients. Master Asian Cooking. Body: From the fiery zest of Sichuan peppercorns to the umami depth of Japanese miso, Savour of Asia is your key to authentic Asian cooking. We source the finest ingredients, so you can recreate traditional recipes or invent your own delicious fusions. What masterpiece will you create tonight? Find your inspiration: [link to website] #AsianCooking #SecretIngredients #HomeChef
• •Headline: More Than Groceries, It's a Taste of Culture. Body: At Savour of Asia, we believe food is a story. Each product we offer, from rare spices to beloved snacks, carries a piece of Asian heritage. Follow our blog and social media for recipes, culinary tips, and a deeper dive into the rich traditions behind the tastes you love. [Link to blog/social media] #TasteOfCulture #AsianHeritage #FoodStories
• •Headline: Your Weekly Asian Flavour Fix, Delivered! Body: Why wait for a special occasion? Bring the excitement of Asian cuisine to your everyday meals. Savour of Asia offers a vast range of noodles, rice, fresh sauces, and ready-to-explore ingredients. Easy online ordering, direct to your door. Make tonight an Asian delight! Browse our aisles: savourofasia.com.au #AsianGroceriesOnline #FlavorFix #EasyMeals
• •Headline: Travel Asia, One Bite at a Time. Body: Can't get to Asia? Let Asia come to you! Our TikTok and Instagram (@savourofasia) are bursting with inspiration from bustling night markets and traditional kitchens. Then, find all the ingredients you need to replicate those incredible dishes on our website. Start your flavour travels today! #ExploreAsia #FoodTravel #SavourTheJourney