Brand Tone

Authentic & Passionate, Trustworthy & Reliable, Community-Focused & Approachable, Educational & Informative, Respectful (of nature and the product)

Brand Values

• •Supply Chain Transparency
• •Reliability & Integrity
• •Quality
• •Pride & Stewardship
• •Evolve & Grow
• •Family & Heritage
• •Health & Nutrition
• •Sustainability

Best Practices

• •Tell Your Authentic Story: Always weave in the personal narrative of Jaymi and Hayden, their connection to Alaska, and their passion for fishing. This authenticity builds trust and differentiates the brand.
• •Emphasize "Fisherman Direct" & Transparency: Consistently highlight that customers are buying directly from the people who caught the fish. Explain the journey from net to table to reinforce transparency and quality control.
• •Use Simple, Honest Language: Avoid overly corporate or jargon-filled language. Speak directly and clearly, as if talking to a neighbor or community member. This maintains approachability.
• •Educate and Inform: Share facts about the benefits of wild salmon, the sustainability of the fishery, and why Bristol Bay is special. This positions the brand as knowledgeable and a responsible steward of resources.
• •Incorporate Customer Voices (when possible): Use testimonials and stories from satisfied customers (with permission) to reinforce the quality, taste, and positive experience, adding social proof to the brand's claims.

Social Perception

High-Quality Product, Trusted Source, Appreciation for the Story, Community Connection, Valued for Sustainability

Copy Examples

• •Headline: From Our Alaskan Nets to Your Colorado Table: Taste the Wild Difference. Body: Jaymi and Hayden here! Every summer, we journey to the pristine waters of Bristol Bay, Alaska, to hand-select the finest wild sockeye salmon for you. We're not just sellers; we're the fishers. Experience the unmatched quality and flavor that only comes from a direct, transparent journey. Savor the Wild, Savor the Story. #FishermanDirect #WildCaught #SustainablySourced
• •Headline: Know Your Fisherman, Love Your Salmon. Body: At Savor the Wild, transparency isn't just a buzzword – it's our promise. We personally catch, handle, and deliver your sushi-grade sockeye salmon. Follow the journey from Bristol Bay's icy waters to your plate. Because knowing where your food comes from makes every bite better. #SavorTheWild #BristolBaySalmon #QualityYouCanTrust
• •Headline: Fuel Your Family with Nature's Best: Wild Alaskan Sockeye. Body: Looking for a healthy, delicious meal your whole family will devour? Our wild-caught sockeye salmon is packed with Omega-3s and incredible flavor. More than just a meal, it’s a story of sustainability and passion from our family to yours. Hear the kids ask for seconds? That's the Savor the Wild effect! #HealthyEating #WildSalmon #FamilyOwned
• •Headline: The Salmon Wagon is Coming! Secure Your Share of the Wild Harvest. Body: Colorado, get ready! Our summer catch of vibrant, nutrient-rich sockeye salmon is making its way to your community. Pre-order your bulk share now and experience the exceptional taste of truly wild Alaskan salmon. We stand by our quality and our commitment to sustainable fishing. Find our schedule at [link]. #SavorTheWildColorado #SustainableSeafood #DirectFromTheFisherman
• •Headline: Protecting the Wild, One Delicious Fillet at a Time. Body: When you choose Savor the Wild, you're not just getting exceptional salmon; you're supporting sustainable fishing in Bristol Bay and helping protect one of the world's last great natural wonders. Taste the quality, cherish the wild. Learn more about our stewardship efforts. #ProtectWildSalmon #SavorTheWildValues #EatWild