Brand Tone

Approachable and Friendly, Sophisticated yet Unpretentious, Celebratory and Social, Confident and Innovative

Brand Values

• •Quality and Premium Ingredients
• •Convenience and Ease
• •Connection and Shared Experiences
• •Innovation
• •Taste and Enjoyment

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines Savorly's tone (e.g., "Sophisticated but Warm," "Celebratory and Inclusive"), lists key descriptive words, and provides "do and don't" examples for language.
• •Focus on "The Joy of Connection": Ensure copy consistently ties back to the core value of bringing people together and making entertaining enjoyable and easy. Use words that evoke warmth, sharing, and celebration.
• •Highlight Premium Quality without Being Elitist: Emphasize natural ingredients, European inspiration, and gourmet taste in an accessible way. Avoid jargon that could alienate customers; instead, use descriptive, appealing language (e.g., "crispy puff pastry," "velvety cheese").
• •Maintain a Positive and Uplifting Spirit: The copy should feel optimistic and solution-oriented (Savorly makes hosting easier and more delicious). Use active voice and inviting language.
• •Be Visually Congruent: Ensure the copy style aligns with the "Instagramable" and high-quality visual presentation of the products. Use evocative language that complements the appealing imagery shared on social media and the website.

Social Perception

Positively Received for Taste and Quality, Seen as a Convenient Solution for Entertaining, Associated with Gourmet/Elevated Frozen Food, Modern and Appealing, Good for Apero Culture

Copy Examples

• •Headline: Effortless Elegance for Your Next Get-Together. Body: Don't just host, impress. Savorly brings gourmet, European-inspired appetizers straight to your oven. Ready in minutes, so you can spend more time making memories. #MakeTimeToSavor
• •Headline: Frozen is the New Fresh. Seriously. Body: We believe convenience shouldn't compromise quality. Our chefs craft delicious, party-perfect bites with premium, all-natural ingredients, then freeze them to lock in the flavor. Taste the Savorly difference.
• •Headline: Your Secret to Stress-Free Celebrations. Body: From impromptu drinks to planned parties, Savorly has your appetizer game covered. Pop our delightful mini-gratins or savory puff pastries in the oven and get ready for the compliments! Cheers to easy entertaining!
• •Headline: Gather Around Great Taste. Body: Life's best moments are shared. And what's better for sharing than an array of irresistible, bite-sized Savorly appetizers? Curated for connection, crafted for delight. Find us in the freezer aisle.
• •Headline: Unlock Gourmet Snacking, Instantly. Body: Why settle for ordinary? Elevate your everyday or your next special occasion with Savorly. Our "Instagramable" and delicious frozen appetizers are made with love and the finest ingredients, because you and your guests deserve the best.