Brand Tone

Nurturing & Empowering, Authentic & Transparent, Educational & Informative, Elegant & Aspirational (yet Accessible), Holistic & Mindful

Brand Values

• •Self-Care
• •Natural & Organic Ingredients
• •Korean Beauty Inspired
• •Efficacy & Results-Driven
• •Empowerment (especially for women)
• •Authenticity & Transparency
• •Simplicity & Practicality
• •Sustainability

Best Practices

• •Embrace the "Nurturing Expert" Voice: Always write from a place of supportive expertise. Provide information gently and encouragingly. Use words like "nourish," "radiance," "glow," "discover," "unveil," and "empower."
• •Weave in the Founder's Philosophy & Korean Heritage: Subtly connect product benefits or rituals back to Angela Jia Kim's inspiration, her mother's wisdom ("Treat your skin like the most expensive silk on earth"), or the core principles of Korean skincare (layering, hydration, natural ingredients, holistic well-being).
• •Prioritize "Self-Care as Skincare": Frame product use and skincare routines not as chores, but as valuable, pleasurable moments of self-love and mindfulness. Use phrases like "your daily ritual," "a moment for you," "savor the process."
• •Highlight Natural, Clean, and Conscious Elements: Consistently mention organic ingredients, cruelty-free status, small-batch production, and women-led attributes. This reinforces trust and aligns with the values of the target audience.
• •Keep it Elegant yet Approachable: While the brand has a luxurious feel, the language should remain welcoming and easy to understand. Avoid overly technical jargon unless clearly explained. Focus on the sensory experience (textures, natural aromas) and the beautiful results.

Social Perception

High-Quality & Effective, Trustworthy & Clean, Luxurious Self-Care Experience, Founder-Driven Authenticity, Educational Resource, Holistic Approach

Copy Examples

• •Instagram Post (Product Focus): Unveil your inner radiance. ✨ Our Pumpkin Seed Serum, rich in brightening botanicals, is more than skincare – it's a daily ritual to honor your skin and nurture your glow. Handmade with love and organic ingredients, because you deserve the purest care. #SavorBeauty #RadianceRitual #CleanSkincare
• •Email Subject Line (Self-Care Theme): Your Moment of Calm: Discover the Art of Korean Self-Care. Email Body Snippet: In the beautiful chaos of life, find a quiet moment for yourself. Inspired by timeless Korean beauty rituals, our 5-step system transforms your skincare routine into a mindful practice of self-love. Nourish your skin, soothe your soul. [Link to Learn More]
• •Website Banner (New Product): Introducing [New Product Name]: Effortless Radiance, Inspired by Nature. Experience the K-Beauty secret to luminous, healthy skin – simplified for your life. #SavorSelfCare
• •Facebook Ad (Spa Service): Escape to Savor Spa NYC. 💆‍♀️ Let our expert estheticians guide you through a transformative Korean-inspired facial, using only the purest organic ingredients. It’s more than a treatment; it’s your well-deserved sanctuary for skin and soul. Book your glow. #SavorSpa #NYCFacials #HolisticBeauty
• •Product Description (for a moisturizer): Wrap your skin in luxurious hydration with our Truffle Face Cream. This potent blend of organic botanicals and nourishing truffle extract works to restore elasticity and impart a 'cloudless skin' glow. Each jar is a promise of our commitment to clean, effective skincare that feels like a loving embrace. Make it your daily savor.