Brand Tone

Elegant, Traditional, and Authoritative

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Belgian Identity
• •Exclusivity & Prestige
• •Modern Responsibility

Best Practices

• •Always Leverage the Royal Warrant: Mention the status as "Official Supplier to the Court of Belgium" in key communications (website footer, about page, social media bios) to instantly establish authority and prestige.
• •Use Refined, Sensory Language: Employ descriptive and evocative words that appeal to the senses of touch and smell (e.g., "creamy lather," "velvety," "subtle perfume," "delicate fragrance") to convey the luxurious experience of the product.
• •Consistently Reference Heritage: Weave the 1926 founding date and the "Made in Brussels" identity into the brand story across all platforms to reinforce the values of tradition and authenticity.
• •Maintain a Formal yet Warm Tone: Communicate with the elegance and professionalism befitting a luxury brand. Avoid overly casual slang or emojis, but maintain a warm and appreciative tone when interacting with customers.
• •Educate on Quality: Briefly explain the benefits of the traditional process, such as "triple-milled for a longer-lasting bar," or highlight key ingredients like shea butter and natural oils to justify the premium positioning and educate the consumer on the product's value.

Social Perception

Savonneries Bruxelloises is perceived by the public as a premium, luxury heritage brand. Customers view the products as a high-quality, worthwhile indulgence that is gentle on the skin and beautifully fragrant. It is often purchased as a gift, a souvenir of Brussels, or a personal treat, reflecting its status as an accessible luxury item. The association with the Belgian Royal Court significantly boosts its perception as a brand of exceptional quality and trustworthiness.

Copy Examples

• •A legacy of luxury, handcrafted in the heart of Brussels since 1926. Our traditional methods and the finest ingredients ensure every bar is a royal treat for your skin. #SavonneriesBruxelloises #BelgianCraftsmanship #RoyalWarrantHolder #LuxurySoap
• •Purveyors to the Royal Court of Belgium. Discover the Art of Soap Making, Perfected Over Generations.
• •Surrender to the timeless elegance of our Black Roses soap. Enriched with moisturizing shea butter and almond oil, this triple-milled bar releases a subtle, romantic fragrance of fresh rose petals and soft musk. A truly luxurious cleansing ritual.
• •A Touch of Belgian Royalty in Your Home. For nearly a century, Savonneries Bruxelloises has crafted exquisite soaps using time-honored traditions. Experience the difference of a Royal Warrant Holder. Shop our collection of delicately scented, moisturizing soaps today.
• •An Invitation to Experience Timeless Elegance