Brand Tone

Artisanal, Educational, and Authentic

Brand Values

• •Natural & Organic Integrity
• •Craftsmanship & Design
• •Eco-Responsibility & Zero-Waste
• •Transparency & Authenticity
• •Gentleness & Skin Health

Best Practices

• •Lead with "Handcrafted": Always begin product stories and brand introductions by emphasizing the artisanal, handmade nature of the products. Use words like "handcrafted," "artisanal," "workshop," and "made by hand" to consistently reinforce this core value.
• •Tell the Founder's Story: Weave Caroline's personal journey from designer to soap maker into the copy whenever relevant. This authenticates the brand's mission and builds a stronger emotional connection than simply listing product features.
• •Educate, Don't Just Sell: Frame copy around educating the customer. Explain why natural ingredients are better, what "cold-process saponification" means for their skin, and how a product contributes to a zero-waste lifestyle. This empowers the consumer and builds trust.
• •Marry Beauty and Function: Consistently link the aesthetic appeal of the products with their practical benefits. Talk about how a soap is both "graphically interesting" and "deeply nourishing." This honors the brand's unique blend of design and natural science.
• •Maintain a Transparent and Authentic Voice: Write in a clear, honest, and slightly personal tone. Avoid overly corporate jargon. Directly address the customer ("your skin," "for your family") and be open about the brand's values and processes, reinforcing the perception of authenticity that customers already have.

Social Perception

The public perception of Savonnerie KOLIBRI is overwhelmingly positive, recognizing the brand for high-quality, effective, and aesthetically pleasing products. They are seen as trustworthy and professional, with the founder being attentive and creative. The brand's authentic story and commitment to craftsmanship are inspiring.

Copy Examples

• •Headline: More than a soap, it's a piece of art for your skin. Body: This is our Camaïeu soap, where design meets nature. Each bar is hand-poured and uniquely marbled with natural clays, a nod to our founder's past in the world of art. Infused with citrus essential oils and nourishing organic butters, it doesn't just cleanse—it brightens your day and cares for your skin. Experience the craft. #HandmadeSoap #ArtisanalBeauty #SavonnerieKolibri #NaturalSkincare
• •Headline: Tired of harsh chemicals? Your skin is, too. Body: We started Savonnerie KOLIBRI for a simple reason: to create skincare we could trust for our own family. That means no synthetic fragrances, no plastic packaging, and no compromises. Just pure, organic ingredients handcrafted into beautiful, effective products in our Valence workshop. Make the switch to gentle. Your skin will thank you. CTA: Shop Our Natural Collection
• •Title: The Verdant Solid Shampoo - For Revitalized Hair Description: Say goodbye to plastic bottles and hello to healthy, vibrant hair. Our Verdant Solid Shampoo is handcrafted with nettle powder and green clay to purify the scalp and regulate sebum, while organic shea butter provides deep hydration without weighing hair down. Each bar is a concentrate of nature, lasting for dozens of washes. It's the zero-waste choice for a beautiful planet and even more beautiful hair.
• •Subject: From Animation to Artisan: My Journey to Your Bathroom Body: Ten years ago, my hands were busy creating drawings. Today, they're crafting soaps. I'm Caroline, and I founded Savonnerie KOLIBRI after a long struggle with commercial products that irritated my skin. I dove into the ancestral art of cold-process soapmaking, discovering a world of natural ingredients that heal and nourish. Every soap we ship from our workshop is a piece of that story—a commitment to transparency, craft, and your well-being. Thank you for being a part of it.
• •Headline: Meet the Artisan, Discover the Art. Body: Come see us this weekend at the Valence Artisans Market! Touch, smell, and experience the difference of truly handmade soap. I'll be there to share our process, from the first pour to the final slice, and help you find the perfect natural product for your skincare ritual. We'll have our full collection, including the popular Camaïeu aux agrumes! We can't wait to meet you.