Brand Tone

Authentic & Sincere, Appreciative & Respectful, Quality-Conscious & Enduring, Warm & Inviting, Slightly Nostalgic

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Environmental Responsibility
• •Support for Local Artisans & American Made
• •Heritage & Tradition
• •Customer Satisfaction & Service
• •Timelessness & Durability

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently highlight the "Amish-made," "handcrafted," and "Made in USA" aspects. Use words like "artisan," "generational," "traditional," and "heirloom" to reinforce the value of the products.
• •Showcase Sustainability Naturally: Weave in the brand’s commitment to sustainable materials and practices without being overly technical. Focus on the harmony with nature inherent in the crafting traditions.
• •Use Warm and Respectful Language: Address the audience with a tone that is both appreciative of their interest and respectful of the artisans' skills. Avoid overly casual slang or overly corporate jargon. Maintain a human touch.
• •Focus on Durability and Timelessness: Contrast the products with mass-produced, disposable items. Use phrases that evoke longevity, lasting value, and classic design that transcends trends.
• •Maintain Visual and Textual Cohesion: Ensure that the imagery used across all platforms aligns with the described tone – e.g., warm, natural lighting, showcasing details of craftsmanship. The language should complement these visuals consistently.

Social Perception

A purveyor of high-quality, well-made goods, Specializing in unique, often rustic or traditional items, Trustworthy, Supporting good values, Pricier, but often worth the investment

Copy Examples

• •Headline for a new Amish quilt collection: Wrap Yourself in Heritage. Discover Our New Collection of Hand-Stitched Amish Quilts – Crafted to Warm Generations.
• •Social media post for a wrought iron plant stand: Elevate your greenery with the enduring strength of hand-forged American iron. 🌱 Each scroll and curve of our Amish-made plant stands tells a story of tradition and timeless design. Built to last, just like the love for your garden. #SavingShepherd #AmishCraftsmanship #MadeInUSA #GardenDecor #SustainableHome
• •Product description snippet for a wooden toy: ...More than just a toy, it's a piece of childhood crafted with care from sustainably sourced wood by skilled Amish artisans. Spark imagination and create memories that will be treasured long after playtime ends. Safe, durable, and lovingly made in the USA.
• •Email subject line for a seasonal promotion: Bring Home the Season’s Best: Handcrafted Heirlooms for a Sustainable Holiday.
• •About Us page excerpt: At Saving Shepherd, we believe in the simple beauty of things made well. We partner with dedicated Amish artisans across the USA who pour their skill and heritage into every piece. By choosing us, you're not just acquiring a unique item; you're supporting families, preserving traditions, and investing in a greener future, one handcrafted treasure at a time.