Brand Tone

romantic, empowering, and sensual

Brand Values

• •Self-Love
• •Confidence
• •Elegance
• •Innovation
• •Passion
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone, values, and personality to ensure all communications are aligned.
• •Use Consistent Language: Employ a consistent set of keywords and phrases across all platforms that reflect the brand's romantic and empowering tone.
• •Tell a Story: Frame product descriptions and social media posts within a narrative of self-love and confidence.
• •Engage with Your Audience: Use a consistent and on-brand tone when interacting with customers in comments, messages, and reviews.
• •Visual and Textual Harmony: Ensure the visual aesthetic of the website and social media complements the romantic and empowering tone of the copy.

Social Perception

Savina is perceived as a provider of attractive and feminine lingerie, leveraging visual appeal and influencer marketing to build a desirable lifestyle image and community around the brand.

Copy Examples

• •Ignite Your Inner Confidence. Discover the Savina Collection.
• •Embrace your romantic side with our 'Valkyria' lingerie. Delicate lace and an enchanting design, crafted to make you feel beautiful from the inside out.
• •Self-love is the best love. Treat yourself to a little luxury today. #SavinaLingerie #EmpowerYourself
• •A Special Treat for a Special You.
• •More than just lingerie, it's a feeling. Experience the Savina difference.