Brand Tone

Empathetic & Compassionate, Hopeful & Inspiring, Ethical & Transparent, Educational & Informative, Dedicated & Passionate, Professional & Trustworthy

Brand Values

• •Dignity & Empowerment
• •Purity & Quality
• •Transparency
• •Sustainability
• •Wellness & Justice
• •Accessibility
• •Community & Partnership

Best Practices

• •Lead with the Mission: Always connect the products back to the core mission of empowering survivors. This "why" is Savhera's strongest differentiator.
• •Use Empowering Language: Focus on strength, resilience, new beginnings, and dignity when talking about employees and the impact. Avoid victimizing language.
• •Maintain Authenticity and Transparency: Be open about sourcing, the challenges, and the successes. Share real stories (with consent and respect) to build connection.
• •Educate Gently: Provide valuable information about essential oils and wellness, but always weave in the social impact message. The goal is to inform and inspire action.
• •Cultivate a Community of Changemakers: Address your audience as partners in the mission. Encourage them to be part of "diffusing dignity" and making a difference through conscious consumerism.

Social Perception

Highly Positive & Mission-Driven, Trustworthy & Ethical, High-Quality Products, Inspirational, Advocate for Change

Copy Examples

• •Headline: Breathe in Renewal. Uplift Lives. Body: Experience the pure essence of Savhera’s organic [Essential Oil Name]. Every drop not only enhances your well-being but empowers a survivor with a new beginning. Diffuse dignity, one bottle at a time. #SavheraWellness #NewBeginnings
• •Headline: More Than Organic. It’s a Promise Kept. Body: At Savhera, our USDA-certified organic essential oils are a testament to our P.E.T.A.L.S. promise of purity and potency. But our deeper promise? Dignified employment for survivors of trafficking. Choose [Product Name] and become part of their journey to flourish.
• •Headline: The Scent of Hope. The Essence of Change. Body: Savhera (suh-VAIR-uh), meaning "new dawn." Our [Blend Name] isn't just a fragrance; it’s the aroma of resilience, crafted with purpose. Support fair wages, holistic care, and a brighter future with every purchase.
• •Headline: Transparency You Can Trust. Impact You Can Feel. Body: From farm to bottle, to the hands of the inspiring women we employ – we believe in radical transparency. Discover the story behind our [Gift Set Name] and see how your choice for wellness ripples outward, creating lasting change.
• •Headline: Wellness for You, Empowerment for Her. Body: Elevate your self-care routine with Savhera’s [Product Category, e.g., Roll-On Blends]. Crafted with 100% pure organic oils, each purchase directly supports survivors on their path to economic independence and healing. That's wellness, beautifully redefined.