Brand Tone

friendly, enthusiastic, and supportive

Brand Values

• •Customer Dedication
• •Affordability and Quality
• •Community and Family
• •Sustainability

Best Practices

• •Maintain a Supportive and Encouraging Tone
• •Emphasize Value Beyond Price
• •Be Authentic and Transparent
• •Use Visually-Driven Language
• •Create a Unified Narrative Across All Channels

Social Perception

The public perception of Save-On-Crafts is polarized. On one hand, it's seen as a valuable resource for affordable craft and event supplies, particularly for those buying in larger quantities. On the other hand, the brand suffers from a reputation for inconsistent product quality, high shipping costs that can negate the "save-on" promise, and frustrating customer service experiences. The brand is viewed as legitimate by many long-term customers but with a significant number of detractors who warn potential buyers.

Copy Examples

• •Bloom where you are planted! 🌸 Our new collection of faux botanicals is here to bring everlasting beauty to your space. So realistic, you'll have to touch them to believe they aren't fresh from the garden. Tap to shop and let your creativity blossom.
• •Your 'Best Day Ever' just got better. ✨ From dreamy centerpieces to the final sparkling touches, find everything you need to say 'I do' in style. Shop our wedding collection now and save up to 40%.
• •That project you've been dreaming of? It's time to make it happen. We've stocked up on all your favorite craft essentials, from rustic twine to vibrant paints. Get inspired, get creating, and bring your vision to life. What will you make first?
• •From our warehouse to your home, create something you love. This simple DIY project turns our versatile glass vases into a stunning centerpiece. Swipe for the full tutorial and discover how easy it is to brighten your day.
• •Set the mood for any occasion. Our clean-burning pillar candles offer a warm, steady glow, perfect for romantic dinners, elegant events, or a cozy night in. Crafted for a long-lasting, mess-free experience, because your moments of peace should be just that peaceful.