Brand Tone

Authoritative & Expert, Traditional & Heritage-Rich, Quality-Focused & Premium, Helpful & Educational, Approachable & Friendly

Brand Values

• •Quality
• •Expertise & Craftsmanship
• •Heritage & Tradition
• •Customer Service
• •Community & Local Connection
• •Transparency (emerging with Wulf's Fish)

Best Practices

• •Embrace Your Heritage: Consistently weave the story of Savenor's founding, its connection to Julia Child, and its long-standing reputation in Cambridge into your communications. This reinforces tradition and trustworthiness.
• •Spotlight Expertise: Use language that conveys deep knowledge and craftsmanship. Highlight the skills of your butchers, the quality of your sourcing (e.g., "prime," "heritage breed," "hand-cut"), and offer educational content (like cooking tips or explanations of different cuts).
• •Maintain a Premium Vocabulary: Utilize words that reflect the high quality of your products and service: "gourmet," "finest," "exceptional," "premium," "artisan." Avoid overly casual slang that might dilute the brand's sophisticated image.
• •Be Authentically Helpful: While authoritative, ensure the tone remains approachable and genuinely helpful. Offer advice, answer questions thoroughly online and in-store, and make customers feel valued and respected, regardless of their level of culinary knowledge.
• •Consistency Across Platforms: Ensure the tone of voice is consistent across the website, social media posts, email newsletters, in-store signage, and customer service interactions. This builds a cohesive and recognizable brand identity, especially important as you grow the e-commerce side of the business.

Social Perception

Highly Regarded for Quality, Iconic & Historical, Knowledgeable & Trustworthy, Special Occasion Destination, Adaptable (with recent changes), Associated with Exotic Meats

Copy Examples

• •Headline: The Art of Butchery. The Taste of Tradition. Since 1939. Body: For over 80 years, Savenor's has been more than a butcher shop – it's a Cambridge legacy. From Julia Child's kitchen to yours, experience the unmatched quality and expert care in every cut. Taste the difference tradition makes. Call to Action: Visit us in Cambridge or shop online today.
• •Headline: Prime Cuts, Expertly Chosen. That's the Savenor's Promise. Body: Our master butchers hand-select and prepare only the finest USDA Prime beef, heritage pork, and gourmet game. Whether you're planning a weeknight meal or a holiday feast, trust Savenor's for exceptional flavor and quality that inspires. Call to Action: Explore our selection and bring home the best.
• •Headline: Julia Knew Best. And So Will You. Body: The butcher shop that America's most beloved chef trusted. Savenor's continues a tradition of excellence, offering the same premium meats and personalized service that made us a culinary landmark. Discover your next favorite dish with us. Call to Action: Shop Julia's favorites online & in-store.
• •Headline: Beyond the Cut: A Legacy of Flavor. Body: At Savenor's, it's not just about the meat; it's about the expertise, the heritage, and the passion for good food that we've shared since 1939. From our family to your table, expect nothing less than perfection. Call to Action: Get expert advice from our butchers.
• •Headline: Elevate Your Every Meal. Savenor's Quality, Delivered. Body: Experience the convenience of Savenor's renowned quality brought directly to your door. Our commitment to exceptional meats and gourmet provisions is now matched by our dedication to bringing the best to you, wherever you are. The Cambridge tradition, now nationwide. Call to Action: Discover our expanded e-commerce selection.