Brand Tone

Empathetic & Understanding, Reassuring & Supportive, Positive & Empowering, Discreet & Respectful, Informative & Straightforward, Modern & Clean.

Brand Values

• •Empathy: Designing products and services with a deep understanding of the user's emotional and physical needs.
• •Discretion & Dignity: Ensuring privacy and respect for their customers through product design and discreet delivery.
• •Comfort & Quality: Providing high-performance, reliable products that are comfortable for daily wear and safe for skin.
• •Confidence & Empowerment: Enabling individuals to live active, fulfilling lives without the anxiety of bladder leakage.
• •Innovation: Continuously improving products and services to meet customer needs effectively.
• •Customer-Centricity: Focusing on the customer experience, from product design to discreet purchasing and delivery, and responsive customer service.
• •Community Support: Nexwear states they partner with senior care centers and women's shelters, donating incontinence and healthcare supplies.

Best Practices

• •Prioritize Empathy: Always approach content from the user's perspective, acknowledging their potential feelings and focusing on solutions that bring peace of mind and dignity.
• •Focus on Empowerment and Positivity: Frame messaging around freedom, confidence, and living life to the fullest, rather than solely on the problem of incontinence.
• •Highlight reliability, discretion, and the 'worry-free' aspects of the products.
• •Be transparent about what the products offer.
• •Ensure Visual and Textual Consistency: Align the tone of the copy with the visual branding across all platforms to present a cohesive and trustworthy image that is modern, clean, and respectful.

Social Perception

Customers generally perceive Nexwear as a provider of reliable and comfortable incontinence solutions that offer good value. The emphasis on skin-safe materials and dermatologist testing contributes to a perception of a trustworthy brand. Nexwear is seen as a brand that effectively addresses the challenges of incontinence, helping users regain control and confidence. The acquisition of Lily Bird and presence on major retail platforms indicates growing market penetration and recognition.

Copy Examples

• •Designed to help you embrace every moment, worry-free.
• •Complete discretion.
• •#SkinSafeProtection
• •Nexwear: Incontinence solutions designed with empathy and innovation.
• •Live life to the fullest with Nexwear's discreet and reliable protection.