Brand Tone

Inspirational, Evangelistic, Bold, Confident, Community-Oriented, Trendy, Street Casual, Encouraging, and Positive.

Brand Values

• •Faith and Evangelism
• •Conversation Starting
• •Quality
• •Community and Unity
• •Boldness in Faith
• •Relevance

Best Practices

• •Always circle back to the core purpose: spreading the Gospel and starting conversations about Jesus. Every piece of copy should, directly or indirectly, support this mission.
• •Employ words that uplift, encourage, and embolden believers in their faith. Focus on the positive impact of sharing their beliefs.
• •While evangelistic, the tone should also be approachable and genuine, reflecting the "street casual" and "on trend" nature of the apparel. Avoid overly formal or preachy language that might alienate.
• •Encourage both purchasing the apparel and engaging in faith-sharing. For example, "Shop the collection and share your faith" or "Wear it boldly and start a conversation."
• •Ensure the tone used on the website (product descriptions, 'About Us' page) aligns with the captions and messaging on Instagram, TikTok, and any other communication channels. Use similar keywords and thematic messages.

Social Perception

Positive within its niche, purpose-driven, effective conversation starter, empowering for believers, engaged community.

Copy Examples

• •Wear Your Witness. Start the Conversation. Our latest collection is more than just apparel – it's an invitation. Bold designs, powerful truths. Be ready to share your story. #SavedByChrist #FaithFashion #GospelGear
• •Street Style Meets Sacred Truth. Who says faith can't be fresh? Rock your beliefs with our new line of high-quality, street-inspired Christian apparel. Designed to turn heads and open hearts. Shop now and let your outfit do the talking. #ChristianStreetwear #OnTrendFaith #JesusSaves
• •Unashamed. Unfiltered. Unwavering. Stand firm in your faith and make a statement without saying a word. Our apparel is crafted for the believer who is bold, confident, and ready to represent Christ in every setting. Explore pieces that spark dialogue. #BoldBeliever #WearYourFaith #ConversationStarter
• •More Than A Tee. It's A Testimony. Each design is prayed over and created to empower you to share the Good News. From subtle statements to bold declarations, find apparel that resonates with your journey and helps you connect with others. What will your shirt say today? #TestimonyTees #SavedToShare #ChristianApparel
• •Join the Movement. Spark Hope. Saved By Christ Apparel is more than a brand; it's a community of believers passionate about spreading the love of Jesus. Our clothing is a catalyst for connection and a beacon of hope. Get your gear and be part of something bigger. #FaithCommunity #SpreadTheGospel #WearYourCalling