Brand Tone

aspirational and customer-centric

Brand Values

• •Affordability
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Inclusivity

Best Practices

• •Always Lead with the Dream, Support with the Details: Start with aspirational language that speaks to the customer's desires for their special event. Then, follow up with practical information about quality, sizing, and customer service to build trust and overcome purchase anxiety.
• •Emphasize "You" and "Your": Center the copy around the customer. Use phrases like "Your perfect dress," "for your special night," and "how you'll feel" to make the experience personal and relatable.
• •Be Transparent About the Process: Given the potential for customer skepticism in the online formal wear market, be open about the materials used, the craftsmanship, and the steps taken to ensure quality. This transparency can be a powerful differentiator.
• •Use Visually Descriptive Language: Instead of just saying a dress is "beautiful," use words that evoke a sensory experience, such as "shimmering sequins," "cascading tulle," or "buttery-soft satin." This enhances the aspirational tone.
• •Maintain a Reassuring and Supportive Voice in Customer Interactions: Whether in email responses, social media comments, or live chat, ensure the tone is always helpful, patient, and focused on solving the customer's needs. This reinforces the brand's commitment to customer satisfaction.

Social Perception

The social perception of Savavia UK is somewhat polarized. On one hand, the brand's own platforms and some customer testimonials project an image of a reliable and high-quality dress provider. On the other hand, there's a discernible level of skepticism in online forums regarding online dress retailers in general, with some users cautioning about the risks of purchasing from sites that may use images from other designers.

Copy Examples

• •Your perfect prom night starts with the perfect dress. ✨ From stunning sequins to elegant satins, find the one that makes you shine. Custom sizing available for a flawless fit. Tap to explore the collection!
• •Elegance is an attitude. Our collection of evening gowns is designed to make every entrance a memorable one. Discover timeless styles and impeccable craftsmanship at prices that will delight you.
• •Still dreaming about that dress? Let's make it a reality. At Savavia UK, we believe in quality you can see and feel. With over 200 styles and custom sizing, your perfect fit is just a click away. Don't let your dream dress get away!
• •Introducing our latest collection of enchanting gowns. Each dress is handcrafted with the finest materials to ensure you look and feel your absolute best on your special day. Which one captures your heart?
• •5 Reasons to Choose a Custom-Sized Dress for Your Next Big Event. Say goodbye to endless alterations and hello to a dress that feels like it was made just for you. Here’s why custom sizing is a game-changer...