Brand Tone

Authentic, Handmade, Southern, Approachable, Confident (on TikTok), Trendy & Affordable (on Pinterest)

Brand Values

• •Quality Craftsmanship
• •Community & Giving Back
• •Local Pride/Savannah Inspired
• •Customer Satisfaction
• •Family-Oriented

Best Practices

• •Emphasize "Handmade in Savannah": Consistently include this or similar phrasing in product descriptions, social media bios, and about sections to reinforce authenticity and local pride.
• •Maintain a Friendly and Approachable Voice: Use warm, welcoming language in customer communications, social media interactions, and website copy. Share the family business story and the "why" behind the brand.
• •Highlight Quality Materials and Craftsmanship: Detail the use of genuine leather and the care taken in creating each product. This justifies the "highest quality" claim.
• •Integrate the "Giving Back" Narrative: Regularly and authentically share information about the partnership with SD Gunner Fund and its impact. This connects with customers on a values level.
• •Adapt Tone Slightly by Platform, but Keep Core Values: While TikTok might allow for a more edgy or energetic tone, and Pinterest for a more fashion-forward one, the underlying values of quality, authenticity, and Southern charm should remain evident. Ensure all messaging aligns with the core identity of a "relaxed southern lifestyle brand."

Social Perception

Positive customer experiences, high-quality products, supportive of a good cause, reliable.

Copy Examples

• •Headline: Savannah Charm, Crafted by Hand. Body: Get your genuine leather patch hat, handmade with pride in Savannah, Georgia. Quality that speaks for itself. Shop Savannah Moss Co.
• •Headline: Wear Your Story. We'll Stitch It. Body: From your business logo to a design that’s uniquely you – our custom leather patch hats are made to last. Design yours today with Savannah Moss Co.
• •Headline: Southern Style. Giving Back. Body: Every Savannah Moss Co. hat is a piece of the coastal lifestyle, and every purchase supports the SD Gunner Fund. Look good, feel good, do good.
• •Headline (For TikTok/Younger Audience): Built with Guts. Worn with Pride. Body: Hustle hard and show it. Our leather patch hats are as resilient as you are. #SavannahMossCo #LeatherPatchHat #TruckerStyle
• •Headline (For Pinterest/Fashion Focus): Trendy Finds, Savannah Vibe. Body: Discover affordable, fashionable apparel and accessories that bring a touch of Southern charm to your everyday look. Free shipping on all orders! Savannah Moss Co.