Brand Tone

Traditional & Authentic, Quality-Focused & Trustworthy, Family-Oriented & Community-Minded, Customer-Centric & Approachable, Proud & Established

Brand Values

• •Quality
• •Tradition & Heritage
• •Integrity & Trust
• •Customer Service
• •Community
• •Innovation & Growth

Best Practices

• •Embrace the Heritage: Consistently weave in references to their long history (since 1932), family traditions, and Baltimore roots.
• •Spotlight Quality Ingredients & Processes: Use descriptive language that highlights the quality of the meats (e.g., USDA Choice), traditional preparation methods, and beneficial attributes like gluten-free or MSG-free.
• •Maintain a Warm, Familial Voice: Even in more formal communications, infuse a sense of approachability and care, reflecting their status as a family-owned business committed to its customers and community.
• •Be Confident, Not Arrogant: Communicate their leadership and experience with pride, but always tie it back to the benefit of the customer (better products, reliable service).
• •Focus on the "Delicious" Experience: Use appetizing and evocative language that makes customers crave the products. Share testimonials and create content that showcases the enjoyment of Saval Deli foods.

Social Perception

High-Quality Deli Products, Reliable & Established Company, Traditional Deli Experience, Health-Conscious Options

Copy Examples

• •Headline: Taste the Tradition. Since 1932, Saval Deli has been crafting authentic, unforgettable deli flavor. Bring home the heritage.
• •Social Media Post: From our family to yours, since 1932. ❤️ Experience the Saval Deli difference – premium cuts, timeless recipes, and that unmistakable taste of home. What Saval classic are you craving today? #SavalDeli #CornedBeef #PastramiLove #FamilyRecipe
• •Product Description Snippet (for Corned Beef): Our legendary Corned Beef isn't just a meal, it's a 90-year tradition. Crafted with USDA Choice beef and our family's treasured recipe from Baltimore's Corned Beef Row, each bite is a taste of deli perfection. Gluten-free, MSG-free, and undeniably delicious.
• •Email Subject Line: Saval Deli: That Authentic Deli Taste, Delivered to Your Doorstep.
• •Website About Us Snippet: For over 90 years and four generations, the Saval family has poured passion into every slice. We believe in quality you can taste and trust – from our historic Baltimore roots to your family table. It’s more than deli, it’s a promise.