Brand Tone

Edgy & Bold, Youthful & Trend-Focused, Direct & Unapologetic

Brand Values

• •Individuality & Self-Expression: Encouraging customers to showcase their unique style.
• •Confidence: Positioning sunglasses as an accessory that boosts self-assurance.
• •Trendsetting/Fashion-Forward: Aiming to be at the forefront of eyewear fashion.
• •Quality/Durability (Potentially): 'Savage' could also imply robustness or an ability to withstand an active lifestyle, though this is more speculative without product information.
• •Attitude/Lifestyle: Selling not just sunglasses, but an aspirational, bold lifestyle.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., adjectives like bold, irreverent, witty, direct), preferred vocabulary, and things to avoid (e.g., overly formal language, passivity).
• •Know Your Audience: Understand the language, slang (if appropriate), and communication style of your target demographic. The 'savage' tone must resonate with them authentically.
• •Use Strong Verbs and Active Voice: This generally creates more dynamic, confident, and direct copy, fitting an edgy brand.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any customer service interactions is harmonious.
• •Inject Personality, But Stay True to Core Message: While being 'savage' can be playful or bold, ensure the copy still clearly communicates product benefits, brand values, and calls to action effectively without alienating potential customers or becoming unclear.

Social Perception

cool and edgy, try-hard, aggressive

Copy Examples

• •Headline (Website/Social Media): Don't just see the world. Conquer it. Savage Sunglasses – Unleash Your Vision.
• •Product Description Snippet: Engineered for the untamed. Our 'Apex Predator' shades feature shatter-resistant lenses and a grip that won’t quit, no matter how wild your day gets. Look fierce, be fearless.
• •Instagram Caption: Average is cancelled. Step up your shade game with the new Savage collection. Link in bio to own the look. #SavageShades #RuleYourSun
• •Email Subject Line: Warning: May Cause Extreme Confidence. Your Savage Sunglasses Have Arrived.
• •Promotional Ad Copy: Tired of blending in? Grab a pair of Savage Sunglasses and let your style do the talking. Limited edition drops – get yours before they’re history.