Brand Tone

Aspirational, passionate, community-focused, welcoming, inclusive, confident, bold, and non-conformist.

Brand Values

• •Community
• •Passion
• •Quality & Comfort
• •Self-Expression
• •Innovation

Best Practices

• •Speak from Within the Community: Always use language that shows you are a part of the gaming and anime world, not just selling to it. Reference game mechanics ("grinding for loot," "late-night raids") and anime culture authentically.
• •Balance "Savage" with "Style": The word "savage" implies confidence and boldness. Use it to empower customers. Combine this edge with a focus on "style" as clean, modern aesthetics that are wearable and fashionable, not just niche merchandise.
• •Prioritize Visual Storytelling: On platforms like TikTok and Instagram, let the clothes do the talking. Show them in environments where your target audience lives at a gaming setup, at a convention, or out with friends. This reinforces the "lifestyle" aspect of the brand.
• •Foster a Community, Not Just Customers: Actively use social media to engage with followers. Ask questions, feature customer photos (with permission, using a branded hashtag like #SavageStyle), and respond to comments. This reinforces the "Community" value.
• •Maintain Professionalism Across Channels: A consistent brand voice requires a consistent presence. Upgrade the Facebook profile to a business page and make the Instagram account public and active. This builds credibility and ensures the brand message is clear and accessible on all major platforms.

Social Perception

The brand's social perception is primarily controlled by its curated content on TikTok and its website due to limited public-facing presence. The target audience (gamers and anime fans) perceives the brand as authentic because it speaks their language and caters to their lifestyle. However, the generic name and association with larger brands like Savage X Fenty can cause confusion for the general public, and the lack of a professional, open social media presence restricts its reach and ability to build broader trust and recognition.

Copy Examples

• •Your Raid Uniform Is Ready. Long nights, epic wins. You need gear that keeps up. Our new collection is built for comfort during marathon gaming sessions and designed with the anime you love. Level up your look. #SavageStyle #GamerFashion
• •From boss fights to city streets, your style should be as legendary as your gameplay. Which fit are you choosing? 🔥 #OOTD #AnimeStyle #GamingCommunity #SavageStyle
• •The 'Final Boss' Premium Hoodie: Engineered for the grind. Crafted from ultra-soft, premium fleece for maximum comfort, this hoodie is your new go-to for late-night streams, weekend tournaments, or just re-watching your favorite anime. Featuring a subtle, embroidered nod to classic JRPGs on the sleeve, it’s a style that speaks your language without screaming. You don’t just play the game—you live it.
• •🤫 Psst... New Drops for Members Only.
• •They call it a hobby. We call it a lifestyle. Wear your passion. The latest in gamer and anime-inspired apparel has just landed at Savage Style. Link in bio. #AnimeFashion #PCGaming #ConsoleGamer