Brand Tone

Enthusiastic and Passionate, Curious and Inquisitive, Authentic and Transparent, Educational and Informative, Humorous and Witty, Respectful and Community-Focused

Brand Values

• •Making & Craftsmanship
• •Curiosity & Learning
• •Sharing & Community
• •Authenticity & Transparency
• •Quality
• •Innovation & Problem-Solving
• •Accessibility

Best Practices

• •Embrace Adam's Voice: Write as if Adam himself is speaking – use his characteristic enthusiasm, curiosity, and occasional humor. Think "What would Adam say?"
• •Focus on the "Why" Not Just the "What": Connect products to the joy of making, the thrill of discovery, and the satisfaction of craftsmanship. Explain the story or inspiration behind a product.
• •Be Genuinely Passionate: Let authentic excitement for creating and learning shine through. Avoid overly corporate or bland language.
• •Foster Community and Sharing: Use inclusive language ("we," "us," "makers"). Encourage sharing of projects and learning from each other. Highlight products that enable collaboration or learning (e.g., project plans).
• •Stay Curious and Educational: Even in product descriptions, try to weave in a small learning point, a fun fact, or a question that sparks thought, reinforcing the educational aspect of the brand.

Social Perception

Highly Respected Figure, Inspirational, Trusted Source, Community Builder, Engaging Educator. Audience Demographics: His audience often includes young professionals, tech-savvy individuals who value experiences and creativity, and those with a good income and higher education levels.

Copy Examples

• •Unleash Your Inner Maker. Genuine tools, inspiring gear, and the spark to build your obsessions. Welcome to Savage Industries.
• •Mistakes are just discoveries in disguise. Grab our 'Sh*t Happens' (de)Merit Badge and wear your learning journey with pride!
• •From Adam's workshop to yours. Explore project plans, durable aprons, and the same tools Adam trusts for his one-day builds.
• •Curiosity didn't kill the cat, it built a spaceship. Fuel your next great project with gear from Savage Industries.
• •More than just merch, it's a badge of honor for the endlessly curious and the relentlessly creative. What will you make today?