Brand Tone

Empowering & Confident, Passionate & Enthusiastic, Approachable & Supportive, Direct & Uncomplicated

Brand Values

• •Customer Centricity
• •Performance & Quality
• •Passion for Field Hockey
• •Reliability
• •Empowerment

Best Practices

• •Channel the "Savage" Spirit, Champion the Customer: Use bold, empowering language for product benefits and brand statements ("Unleash," "Dominate," "Conquer"). However, always ensure direct interactions (DMs, comments, customer service emails) are exceptionally friendly, helpful, and supportive, reinforcing the approachable side of the brand.
• •"Be Savage, Not Average" as a Guiding Principle: Let this tagline inform content themes. Focus on improvement, peak performance, standing out, and achieving personal bests. This resonates with competitive athletes.
• •Show, Don't Just Tell (Performance): Use action shots and videos of players (if possible, user-generated content) excelling with Savage/Mercian gear. This visually reinforces the "savage performance" promise.
• •Maintain the Personal Touch: Continue the highly-praised personal engagement. When Gwyn or the team responds personally, it significantly boosts brand loyalty and differentiates Savage Field Hockey. This human element is invaluable.
• •Be the Enthusiast Expert: Share tips, insights, and passion for field hockey beyond just selling products. This builds community and positions the brand as a knowledgeable authority that genuinely cares about the sport and its players.

Social Perception

Highly Trusted Retailer, Exceptional Small Business, Player-Focused, Positive Problem Solvers

Copy Examples

• •Headline: Unleash Your Inner Savage. Body: Stop blending in. Start standing out. With Savage Field Hockey gear, you're not just equipped to play – you're armed to dominate. Find your edge. #BeSavageNotAverage
• •Headline: Average is Overrated. Performance Isn't. Body: Precision. Power. Passion. Our curated collection of Mercian sticks and high-performance kit is built for players who demand more. Ready to elevate your game? Shop Savage.
• •Headline: More Than Gear. It's Your Game Changer. Body: At Savage Field Hockey, we live and breathe the game. That’s why we offer top-tier equipment backed by expert advice and support that’s anything but average. Questions? We’re here to help you conquer the field.
• •Headline: The Secret Weapon? It's How You Play. (And What You Play With). Body: Equip yourself with the confidence to make every play count. Savage Field Hockey brings you the best in the game, so you can focus on being your most savage self. Fast shipping, champion-level service.
• •Headline: Don't Just Own The Position. Savagely Command It. Body: Goalies, we see you. Defenders, we’ve got you. Forwards, let’s go! Whatever your role, step up your game with equipment designed for peak performance. Because being average was never the goal.