Tono de Marca

Youthful & Trendy, Playful & Fun, Expressive & Bold, Aspirational (on a budget), Direct & Enthusiastic

Valores de Marca

• •Self-Expression
• •Trendiness & Fashion-Forwardness
• •Affordability & Accessibility
• •Visual Appeal & Aesthetics
• •Fun & Enjoyment

Mejores Prácticas

• •Know Your Audience (The 'Savage' Squad): Always write as if you're talking to a young, trend-savvy friend who loves self-expression and a bit of playful attitude. Use slang and references they understand (emojis, current internet phrases) but avoid overdoing it to the point of being cringey.
• •Inject Personality – Be 'Savage' & 'Charming': Don't just describe the product; give it attitude. Use enthusiastic, energetic language. Incorporate a bit of boldness ('savage') with a lot of appeal ('charmz'). Think confident, fun, and a little feisty.
• •Visuals and Copy MUST Vibe: Ensure your copy matches the energy of your vibrant, sparkly product photos and videos. If the image is playful and bold, the copy should be too. Use emojis strategically to enhance the tone and visual appeal in digital copy.
• •Keep it Short, Sweet, & Scroll-Stopping: Especially on social media, attention spans are short. Get to the point quickly with catchy hooks and concise descriptions. Use power words that evoke excitement and desire.
• •Stay Consistent Across All Channels (Even the 'Boring' Stuff): From TikTok captions and website banners to product descriptions and even customer service responses (where appropriate), maintain that core youthful, expressive, and slightly edgy tone. This builds a recognizable and cohesive brand identity. If you need to be more formal (e.g., in certain customer service scenarios), you can tone down the slang but retain the friendly, helpful, and energetic core.

Percepción Social

Visually Attractive Products, TikTok-Centric, Desirable for Young Accessorizers, Potentially Impulsive Buys, Limited Information on Broader Reputation

Ejemplos de Copy

• •✨ Main Character Energy ONLY! ✨ Your phone called, it wants a serious glow-up. Tap to shop the SICKEST case drops! #SavageCharmz #PhoneCase #Bling
• •OMG, stop scrolling! 🤩 This ain't your basic case. Our 'Diamond Dust Dream' phone case is literally dripping in sparkle and ready to make your selfies POP. Get ready for compliments, babe. 😉 #CutePhoneCase #GlitterEverything
• •🔥 NEW ARRIVALS just hit & they're SAVAGE! 🔥 Treat yo'self!
• •Serving LOOKS & protecting your tech.💅 Which Savage Charm are you vibin' with today? Drop a comment! 👇 #TechAccessories #AirpodCase #AppleWatchBand #MustHave
• •Unleash Your Inner Savage. 💖 Shop Cute & Edgy Charmz. FREE Shipping Worldwide!