Brand Tone

Friendly, Approachable, Community-Oriented, Passionate, Knowledgeable, Authentic, Down-to-Earth, Rustic, and Natural

Brand Values

• •Quality
• •Community
• •Authenticity/Heritage
• •Connection to Nature/Place
• •Customer Satisfaction

Best Practices

• •Embrace the Island Vibe: Consistently weave in references to Sauvie Island's natural beauty, agricultural roots, and sense of escape. Use imagery and language that evokes a rustic, serene, and authentic feel.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend or a neighbor. Use contractions, ask questions, and maintain a warm, approachable style. Avoid overly corporate or stiff language.
• •Highlight Quality and Passion: Always convey the dedication to high-quality beans and the roasting process. Share your enthusiasm for coffee authentically. Mentioning "award-winning" aspects can be done without sounding boastful by framing it as a result of passion and hard work.
• •Foster Community: Use inclusive language ("we," "us," "our community"). Encourage interaction on social media. Highlight local partnerships and events to reinforce the brand's connection to its surroundings.
• •Stay Authentic to Your Story: Remind your audience of the brand's humble beginnings and its connection to the local area. This builds trust and a genuine connection that resonates more deeply than generic marketing.

Social Perception

Positive for Coffee Quality, Seen as a Local Gem, Coffee Trailer as a Destination, Cafe Ambiance (when applicable, noting potential past/separate locations), Value-Conscious (in some aspects)

Copy Examples

• •Instagram Post (Image: Sun shining on the Sauvie Island coffee trailer with people enjoying coffee): Island mornings, brewed right. ☀️ Swing by our trailer at Columbia Farms U-Pick this weekend (9 am-3 pm) and taste the passion we pour into every cup. Freshly roasted, just for you. #SauvieIslandCoffee #PortlandCoffee #IslandLife #SupportLocal
• •Website Homepage Banner: From Sauvie Island, With Love & Great Coffee. Discover our award-winning roasts and bring the taste of the island home. #SauvieIslandCoffee #ArtisanRoasted
• •Facebook Ad (Targeting local coffee enthusiasts): Tired of the same old brew? Let Sauvie Island Coffee awaken your senses. We started in a garage, driven by a love for the perfect roast. Find our beans online or visit our weekend trailer for a true taste of local craftsmanship. Link in bio! #PDXCoffee #SauvieIsland #CoffeeLovers #SmallBatch
• •Product Description (for Espresso Nectar Blend): Our pride and joy, the award-winning Espresso Nectar! This blend is a smooth, rich journey for your tastebuds – think decadent chocolate with a hint of sunshine. Perfect for kickstarting your day or as a luxurious afternoon treat. Hand-roasted with passion, inspired by the spirit of Sauvie Island. #EspressoYourself #AwardWinningCoffee
• •Email Newsletter Snippet (Announcing a new single-origin coffee): Hello Coffee Adventurers! Get ready to explore the vibrant flavors of [New Origin Country/Region] with our latest single-origin release! We've carefully roasted these beans to highlight their unique [mention 2-3 flavor notes, e.g., citrus, berry, caramel] notes. Learn more and be the first to try it – shop now! #FreshRoast #SingleOrigin #SauvieIslandCoffee