Brand Tone

Authentic, passionate, community-centric, straightforward, unpretentious, friendly, approachable, emphasizing durability and craftsmanship.

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Community
• •Passion

Best Practices

• •Speak from the Skater's Perspective: Always write as a skater talking to another skater. Use authentic language but keep it clear and direct. Avoid corporate jargon or overly polished marketing speak.
• •Highlight the "By Skaters, For Skaters" Origin: This is your strongest message. Weave it into the "About Us" page, product descriptions, and any future marketing materials to constantly reinforce authenticity.
• •Emphasize Craftsmanship and Durability: Consistently mention "Handmade in the USA" and use words like "durable," "solid," and "built to last." This appeals to the practical need for equipment that can handle wear and tear.
• •Keep the Fun, No-Nonsense Attitude: Let the playful product names do the heavy lifting for the brand's humor. The rest of the copy should be confident, straightforward, and focused on the product's value to a skater's progression and enjoyment.
• •Focus on the "Why," Not Just the "What": Instead of just describing a ramp's dimensions, describe the experience it enables. Talk about "dialing in new tricks," "making your own spot," and "ending the search for something good to skate." This connects the product to the passion of the sport.

Social Perception

Positive within its niche, credible, respected source for quality skate obstacles, grassroots feel, authentic, durable products, seen as a discovery for those in the know.

Copy Examples

• •Built by Skaters, For Your Session. Stop Skating Flat.
• •Tired of basic ledges? The Hot Dog rail is your all-day spot. Handmade in the USA, this classic is built to last through every grind and slide. Perfect for dialing in your tricks at home.
• •Sausage was born from a simple need: better stuff to skate. We were tired of hunting for spots and settling for boring flat ground. So, we started building our own obstacles—durable, fun, and made right here in the USA. No fluff, just quality ramps.
• •Your Driveway Is Begging For This.
• •Your session, upgraded. Our handmade rails and ramps are built to withstand anything you throw at them. What trick are you learning next? #SausageRamps #Skateboarding #SkateAtHome