Tono de Marca

calm, inviting, and encouraging

Valores de Marca

• •Holistic Wellness
• •Authenticity
• •Community and Connection
• •Rejuvenation and Balance
• •Quality and Cleanliness

Mejores Prácticas

• •Emphasize "Feeling" over "Features": While mentioning the temperature of the sauna is good, focus the copy on the feeling of relaxation, rejuvenation, and balance that customers will experience.
• •Use Inviting and Encouraging Language: Words like "discover," "experience," "unwind," "reset," and "embrace" are on-brand. The tone should be a gentle invitation, not a hard sell.
• •Maintain a Clean and Minimalist Aesthetic: Just as the facilities are clean and modern, the copy should be clear, concise, and easy to read. Avoid clutter and overly complex sentences.
• •Foster a Sense of Community: Use language that makes customers feel like they are part of a like-minded community. Phrases like "join us," "our community," and featuring user-generated content can help with this.
• •Be Consistent Across All Channels: While the tone on TikTok might be slightly more playful than on the website, the core values of wellness, authenticity, and rejuvenation should remain the consistent thread in all communications.

Percepción Social

The public perception of Saunos is overwhelmingly positive. Customers view the brand as a provider of a premium, clean, and effective wellness experience. It is seen as a welcome escape from the stresses of daily life and a valuable tool for physical and mental health. The friendly staff and serene atmosphere are frequently mentioned, contributing to the perception of Saunos as a welcoming and customer-focused brand. The growing popularity of saunas in Dublin, as noted in online articles, positions Saunos as a key player in a trending wellness movement.

Ejemplos de Copy

• •Instagram Post - Headline: Find Your Calm in the Heat. Body: Let the warmth envelop you and the stress of the week melt away. Our authentic wood-fired sauna is your sanctuary. Ready to reset? Book your session via the link in our bio. #Saunos #DublinSauna #WellnessJourney #MindBodyBalance #HeatTherapy
• •TikTok Video - On-screen text: How I reset for the week ahead... Caption: Sundays at Saunos Your weekly ritual for a clear mind and strong body. #saunos #coldplunge #icebath #dublin #thingstodoindublin #selfcare
• •Website Homepage Banner - Headline: Creating Daily Rituals for a Well-Balanced Life. Sub-headline: Discover the power of hot and cold therapy to rejuvenate your mind and body. Button: Book Your Experience
• •Facebook Ad - Headline: The Ultimate Dublin Wellness Experience. Body: Feeling tired, stressed, or sore? Experience the incredible benefits of our wood-fired sauna and invigorating ice baths. Boost recovery, calm your mind, and leave feeling completely refreshed. Call to Action: Learn More & Book
• •Email Newsletter Subject Line - Subject: Unwind and Recharge This Weekend at Saunos. Body: Hi [Name], escape the everyday and treat yourself to the gift of wellness. Our sauna is warm and our ice baths are ready. Find your balance this weekend. We have a spot waiting for you.