Brand Tone

aspirational, authentic, educational, evocative, serene, professional, confident, passionate

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Health & Wellness
• •Customer-Centricity
• •Accessibility

Best Practices

• •Lead with Lifestyle, Support with Product: Start with the feeling and the benefits—tranquility, health, escape, ritual. Then, introduce the product as the key to achieving that lifestyle. Use evocative language that paints a picture of the experience.
• •Emphasize Authenticity and Heritage: Consistently reference your 'Finnish roots,' 'Nordic standards,' and the 'authentic sauna experience.' This is your key differentiator and a significant reason for customers' trust.
• •Educate, Don't Just Sell: Position the brand as a 'Health Ambassador.' Create blog posts, articles, and social media content that explains the *why* behind the products—the science of contrast therapy, the benefits of hydrotherapy, etc. This builds authority and trust.
• •Leverage Customer Stories and Testimonials: Social proof is incredibly powerful. Regularly feature customer installations (with permission) and direct quotes in your marketing. Phrases like 'one of the best decisions we have made' are more convincing than any marketing copy you could write.
• •Maintain a Premium and Professional Voice: Avoid overly casual slang or aggressive sales tactics. Your language should reflect the high quality of your products. Ensure all communications—from ad copy to customer service emails—are clear, professional, and aligned with your aspirational brand tone.

Social Perception

Reputable, high-end provider of authentic wellness solutions, perceived as trustworthy and knowledgeable due to superior product quality, excellent customer service, and emphasis on real Finnish craftsmanship.

Copy Examples

• •Bring the Sanctuary Home. Escape the everyday. Our authentic Finnish saunas are more than a product—they are a portal to tranquility and daily rejuvenation. Meticulously crafted from the finest Nordic wood, a Saunamo sauna is an investment in your well-being. Discover the tradition. Feel the difference.
• •From a dream in the Azores to a daily ritual. ✨ We're honored to have brought this slice of Finnish wellness to our latest client's home. Every Saunamo installation is a step towards a more balanced life. Where would you build your sanctuary? #Saunamo #FinnishSauna #WellnessJourney #HomeSpa #MadeInEurope
• •Authentic Nordic Saunas - Built to Last. Experience true Finnish craftsmanship. Saunamo offers premium outdoor saunas, ice baths, and spas. Custom designs & professional installation across Europe. Elevate your wellness.
• •Live Your Best Life, Every Day. Unlock the scientifically-proven benefits of contrast therapy. From improved sleep to enhanced muscle recovery, discover how a Saunamo can transform your health. Become a Health Ambassador in your own home.
• •The Art of the Sauna: A Saunamo Installation Story. Watch as we transform a simple backyard into a wellness retreat. Saunamo was born from a passion for the Finnish sauna tradition. We bring authentic, high-quality saunas, jacuzzis, and ice baths to homes and businesses, so you can embrace a lifestyle of health and relaxation. Learn more about our craftsmanship at [website link].