Brand Tone

aspirational, professional, and serene

Brand Values

• •Quality & Craftsmanship
• •Health & Wellness
• •Connection to Nature
• •Canadian Heritage
• •Customer Sanctuary

Best Practices

• •Lead with the Benefit, Support with the Feature: Start with the emotional or health benefit (e.g., "Melt away stress," "Invest in your daily wellness") before detailing the technical features (e.g., "8mm-thick glass," "2x6 Western Red Cedar").
• •Use Sensory and Evocative Language: Incorporate words that evoke feelings of warmth, nature, and peace. Use terms like "enveloping warmth," "aromatic cedar," "serene escape," "crisp air," and "tranquil retreat" to paint a picture for the customer.
• •Reinforce "Canadian Craftsmanship": Consistently mention the Canadian origin and focus on quality craftsmanship in product descriptions, social media bios, and ad copy. This is a key value proposition and differentiator.
• •Maintain a Professional & Serene Visual Language: Ensure all images and videos align with the established tone. They should be high-quality, well-lit, and showcase the products in beautiful, uncluttered, and natural settings. Avoid busy or chaotic visuals.
• •Speak as the Expert Guide: Write with confidence and authority. Position the brand not just as a seller, but as a knowledgeable guide to the world of wellness and sauna culture. Create content that educates the audience on the benefits of sauna use, maintenance tips, and how to create the perfect relaxation ritual.

Social Perception

Sauna Co is perceived as a premium, high-end supplier of wellness products. The brand appears trustworthy and quality-focused, though it has not yet built widespread public recognition. The target audience likely perceives it as a specialized company for those seeking a durable, aesthetically pleasing, and Canadian-made sauna or hot tub.

Copy Examples

• •Your Winter Sanctuary Awaits. Embrace the chill of the season from the enveloping warmth of your own Canadian-crafted sauna. Built with premium Western Red Cedar to stand the test of time and transform your backyard into a year-round wellness retreat. Discover the art of relaxation. #SaunaCo #CanadianMade #OutdoorSauna #WinterWellness #HomeSanctuary
• •The Ultimate Backyard Upgrade is Canadian Made. Elevate your home with a Sauna Co outdoor sauna. Experience unparalleled craftsmanship, sustainable materials, and the profound health benefits of heat therapy. It’s not just a sauna; it’s a long-term investment in your well-being. Get your personalized quote today.
• •Handcrafted in Canada. Designed for Your Escape. Explore our collection of premium outdoor saunas and hot tubs, and start building your personal oasis.
• •Inside Sauna Co: The Craft of Calm & Quality. Learn what makes our Canadian cedar saunas a lasting investment in your health.
• •Engineered for efficiency and elegance, our barrel sauna becomes the centerpiece of any outdoor space. The robust, circular design promotes optimal heat circulation, while the panoramic vista window invites the serenity of nature into your wellness ritual. Every detail is a testament to our commitment to quality, from the hand-selected cedar to the stainless steel hardware.