Brand Tone

Artisanal & Authentic, Natural & Eco-conscious, Warm & Evocative, Refined & Quality-focused, Personal & Passionate

Brand Values

• •Naturality & Well-being
• •Craftsmanship & Tradition
• •Eco-responsibility & Sustainability
• •Quality & Sensory Experience
• •Passion & Family
• •Creating Ambiance

Best Practices

• •Embrace Storytelling: Weave the brand's origin story (three sisters, inspiration from "Saugette," passion for hygge and nature) into various communications to reinforce authenticity and personal connection.
• •Highlight Natural & Artisanal Qualities Consistently: Always mention key attributes like "natural soy wax," "handmade in France," "Grasse perfumes," and "eco-responsible" to build trust and reinforce brand values.
• •Use Evocative and Sensory Language: Describe scents and the ambiance candles create using rich, descriptive words that appeal to emotions and senses (e.g., "warm," "reassuring," "comforting," "serene," "enchanting," "crisp," "gentle").
• •Maintain a Warm, Slightly Elegant, and Approachable Voice: The tone should feel like a knowledgeable friend sharing something they are passionate about – refined but not aloof, warm but not overly casual.
• •Ensure Visual Consistency Reinforces the Tone: All written copy should be complemented by visuals (photography, website design) that reflect the natural, artisanal, and warm aesthetic of the brand.

Social Perception

Positive & Trusted, Artisanal & High Quality, Eco-conscious & Ethical, Charming & Evocative

Copy Examples

• •Headline: Saugette: Hand-poured Hygge. Crafted with Nature, Infused with Love. Body: Discover the gentle flicker and evocative scents of Saugette. Our natural soy candles, handmade in France by three sisters, transform your space into a haven of warmth and tranquility. Breathe in the pure, Grasse-perfumed air, free from anything harmful. Just pure, comforting light.
• •Social Media Post (Image: A beautifully lit Saugette candle in a cozy home setting): Unwind the day, the Saugette way. ✨ Each of our candles is a little piece of handcrafted happiness, made with eco-friendly soy wax and the finest Grasse fragrances. What scent is making your evening special? #Saugette #HandmadeCandles #NaturalLiving #HyggeHome #SoyWax #MadeInFrance
• •Product Description (for "Forêt de sapins" - Pine Forest candle): Close your eyes and wander through a sun-dappled pine forest. Our "Forêt de sapins" candle captures that crisp, grounding aroma, hand-poured with love using natural soy wax. Let its clean, woody notes bring the serene strength of nature indoors. Responsibly made, exquisitely scented.
• •About Us Snippet: Born from three sisters' dream and a love for cozy moments, Saugette is more than just candles – it's a feeling. We meticulously handcraft each one in our French workshop, using only natural soy wax and precious Grasse perfumes, ensuring a clean burn and an enchanting ambiance for your home.
• •Email Subject Line: Create Your Sanctuary: The Natural Glow of Saugette ✨ Email Body Snippet: Hello [Customer Name], At Saugette, we believe in the simple magic of a beautifully scented candle. The way it can soften a room, evoke a cherished memory, or simply offer a moment of peace. Our artisanal soy candles are crafted with this in mind, bringing a touch of nature's purity and French tradition to your everyday.