Tono de Marca

Humorous, irreverent, and relatable for its niche. It is informal, uses slang, and relies on insider jokes and shared experiences within party culture, communicating like a peer or a "Saufkumpel" (drinking buddy), with self-deprecating humor often poking fun at the consequences of a wild night out.

Valores de Marca

• •Fun and Celebration
• •Community and Belonging
• •Unapologetic Self-Expression
• •Humor

Mejores Prácticas

• •Speak the Language of Your Audience: Use colloquialisms, slang (like "Absturz," "Saufkumpel"), and inside jokes that resonate with the German party scene. Keep the language informal and direct.
• •Embrace Meme Culture: Continue leveraging memes and trending audio on TikTok and Instagram. This shows the brand is current and in tune with the humor of its demographic.
• •Focus on Shared Experiences: Create content around relatable scenarios: the excitement before a night out, funny moments during the party, and the shared "pain" of the morning after. This builds community.
• •Be Unapologetic but Light-Hearted: The brand's theme is drinking, and it shouldn't shy away from that. However, by keeping the tone consistently humorous and focused on fun with friends, it avoids appearing overly negative or promoting dangerous behavior.
• •Let the Visuals Do the Talking: The product designs are bold and speak for themselves. In marketing copy, be direct and let the humor of the products shine. The copy should complement the design, not overpower it.

Percepción Social

SaufStark is perceived by its target audience as a fun, authentic, and relatable brand that understands their lifestyle, serving as a go-to source for apparel expressing their identity within the party scene. While some outside this demographic might perceive it as promoting excessive drinking, its humorous and light-hearted approach mitigates this. The brand targets a specific, well-defined niche and is seen as a leader within it.

Ejemplos de Copy

• •Weekend squad goals. Tag the crew that's always ready for a legendary night. Don't just make memories, wear them. #Saufstark #PartyCrew #Wochenende
• •On-screen text: My single brain cell trying to function after the weekend. Caption: It was worth it though. Who can relate? 😅 Link in bio for your survival gear. #MondayMood #Absturz #Party
• •Title: "Don Promillo" | Hoodie. Description: The boss of the party has arrived. This hoodie isn't just comfortable, it's a statement. Perfect for chilly evenings and making it clear who's in charge of the good times. 100% Cotton, 100% Party-Approved.
• •Your weekend called, it wants its outfit back. NEW ARRIVALS!
• •Text: Officially the best-dressed guest at any party. Shop the collection that makes every weekend unforgettable.