Brand Tone

Humorous and Playful, Youthful and Energetic, Culturally Connected/Relevant, Engaging and Social, Informal and Friendly

Brand Values

• •Joy and Laughter
• •Social Connection
• •Cultural Relevance
• •Innovation and Creativity
• •Community Engagement

Best Practices

• •Embrace Local Vernacular and Humor: Consistently use Saudi slang, popular phrases, and culturally relevant jokes (tastefully) that resonate with the target audience. Stay updated on local trends and memes.
• •Prioritize Fun and Playfulness: Ensure the language is always light-hearted, energetic, and invites engagement. Use emojis and an enthusiastic tone where appropriate, especially on social media.
• •Focus on "Togetherness": Frame the games as a catalyst for social interaction, shared laughter, and creating memories with friends and family. Highlight the joy of playing in a group.
• •Be Authentic and Relatable: Avoid overly corporate or stiff language. Communicate as if you're talking to a friend, making the brand feel approachable and genuine.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., TikTok vs. Email), the core humorous, engaging, and culturally connected tone should be recognizable everywhere the brand communicates. Create simple brand voice guidelines for anyone writing copy.

Social Perception

Fun and Entertaining, Effective for Social Gatherings, Culturally Resonant (especially in Egypt), Innovative Startup, Good Quality Products

Copy Examples

• •يا جماعة الخير! جهزتوا قهوتكم وجمعتكم؟ 😉 لعبة [اسم اللعبة الجديدة] وصلت السعودية عشان تقلب سهرتكم ضحك! تحديات ما تخطر على بال ومواقف سعودية أصيلة. يلا، مين قدها؟ اطلبها الآن من موقعنا! #قول_أميمة_سعودي #ألعاب_جماعية #جمعتنا_تحلى (Translation: Hey everyone! Got your coffee and gathering ready? 😉 [New Game Name] has arrived in Saudi to turn your evening into laughter! Unthinkable challenges and authentic Saudi situations. Come on, who's up for it? Order it now from our website! #2oolamemeSaudi #GroupGames #OurGatheringsAreSweeter)
• •ويكند يعني جمعة ولعب! 🎉 أي لعبة من #قول_أميمة متحمسين تلعبوها الليلة؟ (صوّت فوق!) 👆 ١. [اسم لعبة ١] 🔥 ٢. [اسم لعبة ٢] 😂 #عيش_الجو #ضحك_بلا_حدود (Translation: Weekend means gatherings and games! 🎉 Which #2oolameme game are you excited to play tonight? (Vote above!) 👆 1. [Game 1 Name] 🔥 2. [Game 2 Name] 😂 #LiveTheVibe #UnlimitedLaughter)
• •لعبة '2ool Ameme' - اللعبة اللي بدأت كل شيء! 😂 جاهز تتحدى أصحابك بأكثر الميمز السعودية ضحكاً؟ اطلبها الآن وخلّي الضحكة تدوي! [رابط المنتج] (Translation: '2ool Ameme' Game - The game that started it all! 😂 Ready to challenge your friends with the funniest Saudi memes? Order it now and let the laughter roar! [Product Link])
• •(شاب/ة يفتح اللعبة بحماس) وأخيراً وصلت لعبتي من @2oolameme! 😍 يقولون بتفطسني ضحك... خلونا نشوف! مين يبغى يلعب معاي؟ #تحدي_قول_أميمة #ألعاب_السعودية #فلها_وربك_يحلها (Translation: (Young person excitedly opens the game) My game from @2oolameme finally arrived! 😍 They say it'll make me die laughing... let's see! Who wants to play with me? #2oolamemeChallenge #SaudiGames #EnjoyLife)
• •هلا والله بملوك الضحك! 👑 جمعتكم ما تكمل بدون ألعابنا! خصم خاص 15% على كل الألعاب لمدة 48 ساعة فقط باستخدام كود: (جمعتنا). لا تفوت الفرصة واطلب لعبتك المفضلة الآن! 😉 [رابط للموقع] (Translation: Greetings, kings of laughter! 👑 Your gatherings aren't complete without our games! Special 15% discount on all games for 48 hours only using code: (JAM3ATNA). Don't miss out and order your favorite game now! 😉 [Link to website])