Brand Tone

Sentimental, romantic, warm, modern, and minimalist. Communication is consistently positive and aspirational, focusing on the joy of giving and the importance of relationships, using a familiar and gentle manner.

Brand Values

• •Connection
• •Memory
• •Sentiment
• •Quality & Durability

Best Practices

• •Lead with Emotion, Follow with Product: Always start with the feeling or the memory the product evokes. The emotional benefit is the primary selling point, while the physical product is secondary.
• •Use "Story" Language: Incorporate words like story, journey, memory, moment, bond, and connection into the copy. This reinforces the brand's core values and transforms a simple purchase into a meaningful experience.
• •Maintain a Warm and Inclusive Voice: Address the audience directly using a familiar "you." Keep the tone encouraging and positive.
• •Align Visuals and Text: Ensure that every piece of copy is perfectly matched with its visual. This synergy is crucial for brand consistency.
• •Highlight the "Why" Behind the Material: Consistently mention that the jewelry is made of stainless steel not just as a feature, but as a benefit that ties into the brand narrative: it's hypoallergenic, durable, and won't tarnish —just like the strongest bonds and most cherished memories.

Social Perception

Perceived as a go-to brand for meaningful and affordable gifts. Customers view it as a reliable source for high-quality, sentimental jewelry with a personal touch, trusted and customer-focused, with an appealing aesthetic that resonates with those celebrating special moments.

Copy Examples

• •Some bonds are written in the stars. For everything else, there's a jewel that holds it together. Tag the person who is your constant. #Saudamor #LegameIndissolubile
• •Say more than 'I love you.' Say it with a memory.
• •More than a name, it's a promise. More than a jewel, it's your story. Engrave the initial of a person who has changed your life and carry them with you, always. Crafted in durable stainless steel, because the most important things are made to last.
• •Shipping out your memories! ✨ Which story will our jewelry tell today? #Saudamor #GiftIdeas #PackingOrders
• •An anniversary is a milestone of love. A chapter to remember. Find the perfect symbol to celebrate your journey together. Discover our collection of personalized gifts. #Saudamor #AnniversaryGift #Amore