Tono de Marca

Authentic & Traditional, Expert & Curatorial, Powerful & Evocative, Passionate

Valores de Marca

• •Authenticity
• •Quality
• •Expertise
• •Discovery
• •Power of Nature

Mejores Prácticas

• •Leverage the Legend: Consistently weave the story and symbolism of the god Tlaloc into your copy. Use words like "power," "storm," "offering," "divine," and "sacred" to elevate the product beyond a simple condiment.
• •Speak as the Expert: Always write from a position of knowledge. Explain the origin of the chilis, the flavor profile (notes of fruit, smoke, earth), and the best food pairings. Educate your audience to build trust.
• •Use Rich, Sensory Language: Describe the experience, not just the product. Instead of "very hot sauce," use "a slow-building, volcanic heat with notes of tropical fruit." Appeal to taste, smell, and even feeling.
• •Tell the Maker's Story: When featuring a sauce from another brand, briefly tell its story. "Crafted by the chili pioneers at Mic's Chilli in Ireland..." This reinforces your role as a curator who values craftsmanship.
• •Balance Authenticity with Inclusivity: While your core identity is rooted in Mexican tradition, your customer base is global. Ensure the tone remains welcoming to newcomers, explaining concepts and guiding them through the world of spice, from the mild and flavorful to the intensely hot.

Percepción Social

Based on its online presence, Tlaloc is perceived as a specialist destination for connoisseurs. It is the go-to place for those "in the know" who are searching for specific, high-quality, or hard-to-find hot sauces and authentic Mexican ingredients. Its public profile is less about broad, mainstream appeal and more focused on serving a dedicated niche of chili-heads, food lovers, and members of the Mexican diaspora. The brand is seen as a credible and trusted source.

Ejemplos de Copy

• •In ancient times, they offered sacrifices to ask for the nourishing rain. Today, we offer you the power of the chili. Discover sauces born from ancestral lands and traditions. This is more than heat, it's heritage.
• •We've journeyed through the world's finest chili artisans to bring you this collection. From the smoky chipotles of Mexico to the blistering Reapers of the US, every bottle in our library has a story and a soul. Find your next favorite.
• •Some sauces just add spice. Ours command respect. Feel the thunder of the habanero and the lightning strike of the ghost pepper. Are you ready to face the power of Tlaloc?
• •Think you've tried them all? Our new Challenge Box from La Pimenterie is a trial by fire. Ten levels of ascending heat designed to test the courage of even the most seasoned chili-head. Gather your friends. See who remains standing.
• •Forget what you know from the supermarket. Our tortillas are made with nixtamalized Mexican corn, the way they have been for centuries. It's the authentic foundation for any real taco, available for pickup now at Tlaloc Bruxelles.