Brand Tone

Enthusiastic, Supportive, and Community-Focused

Brand Values

• •Artist Support
• •Community Building
• •Curation and Quality
• •Passion for the Niche

Best Practices

• •Always Lead with the Artist: In every product announcement or feature, mention the artist's name or social media handle first. This reinforces your core value of being an artist-centric platform.
• •Use Community-Centric Language: Employ words like "community," "collectors," "unite," "together," and "join us." This language fosters a sense of belonging and reinforces your mission beyond just selling products.
• •Maintain an Enthusiastic and Positive Tone: Use positive, high-energy words and punctuation (like exclamation points, where appropriate) to convey genuine excitement for the art and the artists you feature. This tone should reflect a true fan's passion.
• •Incorporate the "#whatissauce" Hashtag: Consistently use your unique brand hashtag alongside more common ones. This builds brand identity and allows you to curate user-generated content, further strengthening the community feel.
• •Tell the Story Behind the Toy: Whenever possible, go beyond a simple product description. Share details about the artist's inspiration, the limited nature of the piece, or what makes it special. This adds value and emotional connection for the collector, elevating the product from a toy to a piece of art with a history.

Social Perception

Respected Community Pillar and Curator

Copy Examples

• •Instagram Post (New Product Drop) - Copy: "The drop you've been waiting for is HERE! 🔥 Feast your eyes on the 'Golden Drip Zombie Bunny' by the incredible @FetchForDonuts. This limited edition resin figure is a masterpiece of drip and detail. We're honored to bring this artist's vision to the community. Tap the link in our bio to add it to your collection before it's gone! #whatissauce #designertoys #arttoys #supportartists #zombiebunny #limitededition"
• •Facebook Ad (Event Promotion) - Headline: "Unite with the Art Toy Community!" Copy: "Sacramento, are you ready? SauceDrops Art is proud to present 'Mutantverse,' a one-of-a-kind art show featuring custom designer toys from over 20 visionary artists. Come meet fellow collectors, support independent creators, and discover your next favorite piece. May 7-8. Don't miss out on the art, the exclusives, and the community. Learn more: [Link]"
• •Website Homepage Banner - Text: "More Than a Store. We are a Community. Supporting Artists. Uniting Collectors. Discover the Sauce."
• •TikTok Video Concept - On-screen text: "That new toy smell hits different." "Artist: @[ArtistHandle]." "Exclusive to SauceDrops!" Caption: "We get to unbox the coolest stuff. Huge thanks to @[ArtistHandle] for trusting us with this drop! Now available online. #toycollector #designervinyl #unboxing #arttok #saucedrops"
• •Email Newsletter Snippet (Artist Spotlight) - Subject: "Go Behind the Art: A Conversation with [Artist Name]" Body: "Ever wonder about the creative mind behind the toys you love? This week, we're putting the spotlight on [Artist Name], the creator of the iconic [Toy Name]. We chatted with them about their inspiration, their process, and their journey in the art toy world. For us, it's always been about celebrating the artist. Read the full interview on our blog and discover the story behind the art. [Link to Blog Post]"