Brand Tone

Empowering, innovative, community-focused, stylish, and confident.

Brand Values

• •Innovation and Functionality
• •Community and Inclusivity
• •Confidence and Self-Assurance
• •Quality and Care

Best Practices

• •Lead with the "Why": Always connect the products back to the core mission of solving hair challenges and empowering the community.
• •Use Inclusive and Empowering Language: Speak in a way that celebrates diversity and inspires self-confidence in your audience.
• •Highlight Innovation: Emphasize the unique, problem-solving nature of the satin-lined design in all marketing materials.
• •Engage with the Community: Foster a sense of belonging by using terms like "SatynFam," featuring user-generated content, and asking engaging questions on social media.
• •Maintain a Stylish Aesthetic: Ensure all visuals and descriptions reflect a modern, confident, and fashion-forward image, reinforcing that care and style can coexist.

Social Perception

Satyn is perceived as a legitimate, trusted brand by the public, evidenced by positive reviews and high trust scores. Customers and influencers view its products favorably for their utility and style. The brand is seen as a problem-solver, especially within the natural hair community, providing fashionable solutions to hair care challenges.

Copy Examples

• •Style That Protects. Innovation That Empowers. Discover the satin-lined secret to healthier hair.
• •Your hair deserves the best, even on hoodie days. Our satin-lined hoodies prevent breakage and retain moisture, so you can stay cozy without compromising your curls. ✨ #SatynCare #HairProtection
• •The hoodie upgrade you and your hair have been waiting for. 😉 #SatynHoodie #CurlyHairHacks
• •Meet our Skull Cap: the perfect fusion of street style and hair care. Lined with premium satin, it reduces friction and protects your hair from damage, all while keeping your look on point. Join the Satyn revolution and wear your confidence.
• •Tired of choosing between your hairstyle and your comfort? With Satyn, you don't have to. Our satin-lined apparel is designed to protect your hair and elevate your style. Shop now and get 15% off your first order!