Brand Tone

sophisticated, spirited, and sentimental

Brand Values

• •Quality and Craftsmanship
• •Tradition and School Spirit
• •Family and Community
• •Timelessness and Legacy

Best Practices

• •Always Weave in the "Heirloom" Narrative: Use words like "timeless," "keepsake," "legacy," and "heirloom" to reinforce the idea that these are more than just seasonal fan items.
• •Balance Spirit with Sophistication: In visuals and text, pair the excitement of game day ("craziest Saturdays") with the elegance of the product ("luxurious," "elegant," "chic"). This speaks to a wider audience, from the student to the distinguished alumna.
• •Highlight "100% Silk" and "Hand-Illustrated": These are key quality differentiators. Mentioning the material and the artistry behind the designs justifies the premium positioning and reinforces the value of craftsmanship.
• •Emphasize "Officially Licensed": This is a crucial point of trust and authenticity. It shows respect for the institutions they represent and distinguishes them from unofficial merchandise.
• •Maintain a Warm and Personal Voice: Continue to leverage the "family-owned" story. Using welcoming language ("Hello there," "We're up-leveling") makes the brand feel approachable and personal, despite its sophisticated offerings.

Social Perception

The public perception of Saturday Silks appears to be very positive. They are seen as a premium, high-quality brand that offers a unique and stylish way for fans to show team pride. Collaborations with well-regarded organizations like The Junior League of Houston and Christina Greene add to their credibility and appeal. The brand is perceived as a desirable step-up from standard collegiate merchandise.

Copy Examples

• •Game day just got a whole lot chicer. ✨ Ditch the ordinary and wrap yourself in Aggie pride with our 100% silk scarf. It’s not just an accessory; it’s a tradition in the making. #SaturdaySilks #GigEm #HeirloomGameday
• •From the stadium cheers to the celebratory brunch, carry your colors with elegance. Our officially licensed University of Texas scarves are crafted from pure silk and designed to be a timeless keepsake. The perfect gift for the Longhorn in your life. 🤘🧡 #HookEm #CollegeColors #Legacy
• •Elevate your boutique's gameday collection with Saturday Silks. We're bridging the gap between spirited fanwear and luxurious, heirloom accessories. Our hand-illustrated, 100% silk scarves are proven best-sellers. Let's partner to bring timeless collegiate style to your customers.
• •The perfect touch of spirit for your everyday style. Our 100% silk skinny scarf is versatile enough for your hair, wrist, or handbag. Featuring hand-drawn details that celebrate [University Name], it's a subtle nod to the team you love, designed to last for seasons to come.
• •Beyond the Bleachers. This is heirloom gameday. Discover our collection of 100% silk, officially licensed collegiate scarves and accessories, designed to be cherished for a lifetime. [Shop Now]