Tono de Marca

Warm, Nostalgic, and Genuine

Valores de Marca

• •Quality & Craftsmanship
• •Family & Tradition
• •Joy & Comfort
• •Simplicity
• •Community

Mejores Prácticas

• •Always circle back to the founding story. Whether in a social media post or an email, referencing the "family tradition" or the "Saturday feeling" reinforces the brand's core identity and emotional connection.
• •Use words that evoke feelings of warmth, comfort, and nostalgia. Phrases like "melt-in-your-mouth," "just like Mom used to make," "a warm hug in every bite," and "the scent of happiness" maintain the brand's warm and genuine tone.
• •Address the customer in a warm, personal manner. Use "we" and "our" to refer to the company, making it feel like a family-run business. Use "you" to speak directly and inclusively to the customer. Keep sentences clear and heartfelt.
• •Instead of just saying "high-quality," describe the "gooey melted chocolate," the "crisp golden edges," or the "rich, buttery dough." Use high-quality visuals (photos and videos) that align with the artisanal, homemade feel.
• •Ensure the warm, nostalgic, and genuine tone is present everywhere—from the website's "About Us" page to Instagram captions, customer service responses, and even the text on the packaging. This creates a cohesive and trustworthy brand experience.

Percepción Social

The public perceives Saturday Cookies as a premium, artisanal cookie brand. Customers view it as a go-to option for a high-quality, indulgent treat. The brand story is effective, leading consumers to feel they are buying something made with care and passion rather than a generic, mass-market product. The perception is that the price is justified by the superior taste and quality of the ingredients. The brand is seen as a local gem, and there is a sense of pride in supporting a business with a genuine local story.

Ejemplos de Copy

• •That Saturday Feeling, Any Day of the Week. Remember the smell of fresh cookies baking on a weekend morning? We bottled that feeling. Born from a family tradition, every cookie is a bite of nostalgia. Treat yourself today. #SaturdayCookies #GourmetCookies #FreshlyBaked
• •Your Weekly Happiness Delivery. Why wait for the weekend? Our family's Saturday tradition is now available every day. From classic chocolate chip to new decadent flavors, we bake every batch with love, right here in Bogotá. Order now and taste the tradition. CTA: Order Now
• •More Than a Cookie. It's a Tradition. Our story started around an oven on a Saturday. Now, we share that passion with you. Click to discover our freshly baked cookies.
• •A Treat From Our Family to Yours. Hi [Customer Name], We don't just sell cookies. We share a piece of our story in every box. Inspired by the weekend baking we grew up with, Saturday Cookies is our way of making every day feel a little more special. As a thank you for being part of our community, enjoy free delivery on your next order.
• •Video Ad Script: It started on a Saturday. A family tradition. A moment of pure joy. Saturday Cookies. Taste the tradition. Order today.