Brand Tone

Nurturing & Caring, Holistic & Natural, Inclusive, Conscious & Responsible, Authentic & Transparent, Sophisticated (for apparel)

Brand Values

• •Natural & Organic Purity
• •Holistic Well-being
• •Effectiveness & Quality
• •Inclusivity
• •Environmental Responsibility & Sustainability
• •Compassion & Empathy
• •Authenticity & Brand Pride (for apparel)

Best Practices

• •Emphasize "Natural" and "Holistic": Consistently use words like "natural," "organic," "wildcrafted," "pure," "gentle," "nourishing," "holistic," "well-being," and "self-care" when describing skincare and haircare products and their benefits.
• •Highlight Eco-Consciousness for Apparel: When discussing clothing, consistently mention "eco-friendly," "sustainable," "responsible fashion," and the quality of materials.
• •Maintain a Caring and Supportive Voice: Frame product benefits not just in terms of aesthetics but also in how they contribute to a feeling of well-being, peace, or self-love. Use empathetic language.
• •Ensure Inclusivity in Language: Reiterate that products are designed for a diverse range of people, skin types, and needs. Avoid exclusionary terms.
• •Be Authentic and Value-Driven: Connect product features back to the brand's core values, such as compassion, environmental responsibility, and the pursuit of quality, as outlined in the "About Us" section.

Social Perception

The brand aims to be perceived as a provider of high-quality, natural self-care products and conscious apparel.

Copy Examples

• •Rediscover your skin's natural radiance. Our [Product Name] serum, crafted with the purest certified organic botanicals and essential oils, deeply nourishes and revitalizes. Embrace a moment of self-care that's gentle on your skin and uplifts your spirit. Because well-being begins within.
• •Wear your values. Our Saturated logo t-shirt isn't just a statement of style; it's a commitment to sustainable fashion. Made from premium, eco-friendly cotton for a soft touch and lasting comfort. Look good, feel good, do good.
• •Indulge your skin in luxurious, all-natural hydration. Saturated's [Product Name] Body Butter is rich with wildcrafted ingredients and free from harsh chemicals, leaving your skin feeling soft, nourished, and loved. Gentle care for every body.
• •At Saturated, we believe everyone deserves to feel beautiful, inside and out. Our spa-quality, natural skin and hair care is lovingly created for all skin types and ethnicities, using ingredients that work in harmony with your body. Nurture yourself, naturally.
• •Elevate your grooming ritual. Saturated's [Product Name] Beard Oil is a blend of the finest natural oils to condition, soften, and tame your beard, promoting a healthy sheen without harsh synthetics. Because your beard deserves the best, naturally.