Brand Tone

Mindful & Serene, Earthy & Natural, Authentic & Understated, Conscious & Purposeful

Brand Values

• •Livity
• •Sustainability & Conscious Production
• •Simplicity & Functionality
• •Connection with Nature
• •Craftsmanship & Quality
• •Community & Reconnection

Best Practices

• •Embrace "Livity": Consistently weave the concept of connectedness, balance, and harmony with nature into your narratives. Use words like "harmony," "balance," "connection," "mindful," and "ritual."
• •Speak with Serenity: Adopt a calm, gentle, and thoughtful voice. Avoid hype, overly promotional language, or a sense of urgency. Focus on an understated, almost poetic simplicity.
• •Highlight Natural & Sustainable Elements: Always bring attention to the organic materials, conscious production methods, and the earthy inspiration behind the designs. Use descriptive words that evoke nature (e.g., "earth tones," "natural fibers," "plant-inspired").
• •Focus on Simplicity and Function: Emphasize the timelessness, utility, and craftsmanship of the products, rather than fleeting trends. Detail how items are "made for living in."
• •Tell a Story of Slowing Down: Encourage a slower, more considered approach to life and consumption. Position Satta products as tools for a more intentional lifestyle. Use phrases that suggest longevity and a move away from fast fashion.

Social Perception

A Niche Lifestyle Brand, Authentic and Integrity-Driven, High-Quality & Considered, More Than Just a Trend, Globally Recognized

Copy Examples

• •Find your rhythm in our organic cotton tee. Soft, breathable, and consciously crafted for mindful movement and quiet moments. Embrace the livity.
• •Satta: Existence / Being. A proposition to slow down. Explore garments and objects designed for connection with nature, self, and other.
• •Invite ritual into your everyday. Our hand-rolled incense, a gentle companion for reflection and presence. #SattaLivity #SlowLiving
• •Inspired by nature, captivated by the city. Satta weaves a tale of livity – a life in harmony with the world around us. Discover pieces that embody simplicity, functionality, and a deep respect for our planet.
• •As the seasons turn, find warmth and grounding in our latest collection. Earth-inspired palettes and enduring designs, crafted to accompany your journey inwards and outwards.