Brand Tone

Mindful & Calm, Natural & Earthy, Authentic & Sincere, Understated & Minimalist, Spiritual/Holistic

Brand Values

• •Connection with Nature
• •Sustainability & Conscious Production
• •Simplicity & Functionality
• •Mindfulness & Well-being
• •Authenticity & Craftsmanship
• •Community

Best Practices

• •Use Evocative, Sensory Language: Appeal to the senses by describing textures (e.g., "softly structured," "raw undyed linen gauze"), natural elements, and feelings of calm or connection.
• •Maintain a Calm and Understated Voice: Avoid hype, overly promotional language, or excessive exclamation points. Let the quality and philosophy speak.
• •Emphasize Natural Materials and Processes: Regularly highlight the organic, sustainable, or handcrafted aspects of the products, reinforcing the brand's core values.
• •Connect Products to the "Livity" Lifestyle: Subtly weave in the concepts of mindfulness, connection to nature, simplicity, and ritual when describing how products can be used or experienced.
• •Be Authentic and Transparent: Share the story behind the brand and its founder’s inspiration. Honesty about small-scale production or material choices builds trust.

Social Perception

Eco-conscious and Ethical, High Quality, Authentic and Unique, Understated and Stylish, Aspirational (in a lifestyle sense), Trustworthy

Copy Examples

• •Product Description (Jacket): Crafted from durable organic cotton canvas, our [Product Name] Jacket is designed for mindful movement and quiet exploration. Its earthy [Color] hue and simple, functional form offer a layer of calm for your daily rituals, whether in the city or closer to the wild.
• •Instagram Caption (Lifestyle Image): Finding stillness in the everyday. Our latest collection is an invitation to slow down, breathe deep, and reconnect. Discover pieces made with nature in mind, for a life lived with intention. #SattaLivity #MindfulLiving #SlowFashion
• •Website Banner (Homepage): SATTA: Existence. Being. Garments and objects for a life in harmony with nature. Explore a slower way.
• •Email Newsletter Snippet (New Collection): This season, we delve deeper into the textures and tones of the earth. Discover new arrivals thoughtfully designed to bring simplicity, comfort, and a touch of the wild to your wardrobe and home. Consciously crafted, made for livity.
• •About Us Snippet (Website): Satta means 'existence' or 'being'. It's a philosophy woven into everything we create – from considered garments to handcrafted objects. We believe in a life connected to nature, to ourselves, and to each other. A proposition to slow down, to live with intention.