Brand Tone

Educational & Informative, Spiritual & Healing-Focused, Friendly & Welcoming, Passionate & Enthusiastic, Trustworthy & Authentic

Brand Values

• •Authenticity & Quality
• •Healing & Well-being
• •Knowledge & Education
• •Community & Connection
• •Customer Service
• •Family-Run & Handmade
• •Eco-consciousness

Best Practices

• •Prioritize Education: Always aim to inform and teach. Whether it's a product description or a social media post, include a tidbit about the crystal's meaning, origin, or how to use it for healing. This reinforces the brand's authority and commitment to knowledge sharing.
• •Use "We" and Personal Anecdotes: Maintain the friendly, family-run voice. Share stories from Lisa, Sheila, or Ann (where appropriate and authentic) to build connection. Refer to "our family" or "our community" to include the customer.
• •Emphasize Authenticity and Quality Naturally: Weave in mentions of "genuine," "hand-picked," "high-quality," and "handmade" when describing products, but do so in a way that feels informative rather than just a sales pitch. Explain *why* authenticity matters in healing crystals.
• •Maintain a Spiritually Uplifting and Positive Vocabulary: Use words like "healing," "energy," "vibration," "spiritual growth," "well-being," "positive energy," "soul," and "intention." Keep the language hopeful and supportive.
• •Create a Style Guide for Copy: Develop a document outlining key brand phrases, "words we love," "words we avoid," and the overall desired feeling of the copy. This ensures consistency across all platforms and anyone writing for the brand. Include guidance on how to describe the sensory and energetic qualities of crystals.

Social Perception

Positive, Knowledgeable Resource, Caring & Community-Oriented

Copy Examples

• •Headline: Discover Your Modern Soul Stone. Body: Tired of searching for *real* healing crystals? At Satin Crystals, we hand-pick each stone for its unique energy and beauty, crafting jewelry that resonates with your journey. Feel the difference authenticity makes. Call to Action: Explore Our Collections.
• •Headline: More Than Just Crystals, It's a Community. Body: Join the Satin Crystals VIP Club and become part of a family dedicated to healing and positive energy. Get exclusive insights, crystal horoscopes, and connect with fellow enthusiasts. Call to Action: Join Our VIP Family Today! (And get a free Crystal Calendar!)
• •Headline: Unlock Ancient Wisdom. Elevate Your Energy. Body: From the grounding power of Tourmaline to the intuitive whispers of Angelite, our crystals are your companions in spiritual growth. Learn their meanings, feel their vibrations, and transform your well-being. Call to Action: Learn with Our Crystal Guides.
• •Headline: Handmade with Love, Charged with Intention. Body: Each piece of Satin Crystals jewelry is designed by Sheila Satin and crafted with care, ensuring your stones not only look beautiful but feel energetically powerful. American-made quality you can trust. Call to Action: Shop Handmade Healing Jewelry.
• •Headline: Feeling Lost? Let Lepidolite Light Your Spark. Body: Ease worldly anxieties and rediscover your soul's purpose with the calming, spiritual energy of Lepidolite. Our guided meditations and genuine Lepidolite stones are here to awaken your Crown Chakra and reignite your passion for life. Call to Action: Find Your Inner Spark with Lepidolite.