Brand Tone

Friendly and Approachable, Sassy and Confident, Community-Oriented, Value-Conscious

Brand Values

• •Customer Satisfaction
• •Quality and Affordability
• •Family and Community
• •Fashion and Style

Best Practices

• •Highlight Local & Family Roots: Regularly remind customers that they are supporting a mother-daughter, locally owned small business.
• •Balance Style with Affordability: Consistently message the availability of trendy, stylish items at great prices.
• •Emphasize Excellent Service: When describing products or services, emphasize the positive experience they can expect, reflecting the excellent service value.
• •Showcase Community Involvement: Share stories and initiatives that demonstrate Sassy Shelby's Boutique's commitment to the Lanett, Alabama community.
• •Encourage Customer Interaction: Create opportunities for customers to share their experiences and style their finds.

Social Perception

Positive Local Reputation, Support for Small Business, Fashionable and Trendy, Trustworthy

Copy Examples

• •Step into style without breaking the bank! Sassy Shelby's Boutique offers the latest trends at prices you'll adore. #shopsassyshelbys #affordablefashion
• •From our family to yours, thank you for supporting local! Discover unique pieces and exceptional service at Sassy Shelby's. #shoplocal #familyowned
• •Get ready to turn heads! Our new arrivals are here and they're hotter than ever. Shop now and unleash your inner sass! #newarrivals #sassystyle
• •Your satisfaction is our priority! We're dedicated to providing you with a delightful shopping experience, every time. #customerservice #shopsmall
• •Lanett, we love you! We're proud to be a part of this amazing community. Come visit us and find your perfect outfit! #lanettalabama #communitylove