Brand Tone

Empowering & Confident, Friendly & Approachable, Playful & "Sassy", Aspirational yet Achievable, Supportive & Educational

Brand Values

• •Accessibility & Affordability
• •Empowerment & Self-Expression
• •Quality & Efficacy
• •Ease of Use & Convenience
• •Community
• •Innovation
• •Cruelty-Free/Vegan

Best Practices

• •Develop a "Sassy Saints" Voice Guide: Clearly define the brand's personality traits (empowering, friendly, sassy, supportive), approved vocabulary (and words to avoid), and go-to phrases. This ensures everyone writing for the brand is aligned.
• •Always Prioritize the "Salon Home" Benefit: Continuously reinforce the core value proposition: achieving professional, salon-quality results conveniently and affordably at home. This should be woven into product descriptions, ads, and social content.
• •Embrace "Sass" with Purpose: Use playful language, witty remarks, and a confident attitude, but ensure it always serves to empower and engage the customer, rather than alienate or confuse. The "sass" should feel inclusive and fun.
• •Balance Aspiration with Relatability: While showcasing flawless results, acknowledge the user's journey. Use customer testimonials and user-generated content that shows real people achieving success, and provide ample (easy-to-understand) educational content to support them.
• •Foster Community Through Language: Use inclusive pronouns ("we," "us," "your"), address the audience directly ("Hey Sassy Babe!"), and encourage interaction. Highlight the supportive nature of the Sassy Saints community in your copy.

Social Perception

Many customers perceive Sassy Saints positively, appreciating the cost savings, convenience, and the ability to achieve salon-like nails at home. The brand has gained significant traction through social media advertising and influencer collaborations, making it a well-known name in the at-home beauty space.

Copy Examples

• •Headline: Stop Dreaming About Perfect Nails. Start Creating Them. Body: Who needs salon queues and sky-high prices? Unleash your inner nail artist with Sassy Saints and bring that flawless, long-lasting manicure right to your couch. Get ready to nail it, every single time. Call to Action: Shop Kits & Slay
• •Headline: Warning: May Cause Extreme Confidence & Excessive Compliments. Body: Yeah, our at-home nail kits are *that* good. Get salon-quality sass that lasts for weeks, without the salon drama. Easy to apply, even easier to love. Call to Action: Get Your Sassy On!
• •Headline: Your Manicure. Your Rules. Your Home. Body: Hey gorgeous! Ready to boss up your beauty routine? Sassy Saints delivers everything you need for stunning, damage-free nails that won’t break the bank (or your spirit). Call to Action: Discover Your Perfect Kit
• •Headline: Life’s Too Short for Boring Nails (and Expensive Salons). Body: Get playful, get bold, get Sassy! Our vibrant dip powders and easy-to-use kits mean you can switch up your style as often as your mood. Salon perfection, minus the fuss. Call to Action: Find Your Signature Shade
• •Headline: Join the Saints Club: Where Killer Nails & Good Vibes Collide. Body: More than just nail kits – we’re a community of sassy, empowered individuals who believe beauty should be fun and fearless. Share your creations, get inspired, and let’s nail this journey together! Call to Action: Join Us & Show Off Your Style!