Tono de Marca

empowering and expressive

Valores de Marca

• •Individuality and Self-Expression
• •Transformation and Ambiance
• •Quality and Sensorial Experience

Mejores Prácticas

• •Use Empowering Language: Employ active verbs and confident statements. Words like "transform," "elevate," "unleash," and "define" will reinforce the brand's empowering message.
• •Maintain a Playful Edge: Incorporate a touch of wit and personality in your copy. The name "Sassy" invites a bit of fun and attitude, which can make the brand more relatable and memorable.
• •Focus on the "Why" Not Just the "What": Instead of just describing a scent, describe the feeling or identity it evokes. Connect the product to the customer's desire for self-expression and creating a personal ambiance.
• •Keep it Direct and Bold: Use short, impactful sentences. Avoid passive voice and jargon to maintain a clear and confident voice that is easy to understand and resonates with a modern audience.
• •Encourage Individuality: Frame your products as tools for personal expression. Ask questions in your copy that prompt customers to think about their own style and preferences, such as "What's your signature scent?" or "How do you want to feel today?"

Percepción Social

Generally positive, with customers praising the quality and aroma of products, appreciating the luxurious feel, and the ability to create pleasant home environments. The brand is associated with effective products and distinctive, enjoyable fragrances.

Ejemplos de Copy

• •Don't just enter a room, announce your arrival. Our new 'Midnight Jasmine' oil is for the bold, the bright, and the utterly unforgettable. Be you. Be Sassy.
• •Your home. Your rules. Your scent. Transform your space from mundane to magical with our signature oil warmers. It's not just a fragrance; it's a statement.
• •Why whisper when you can roar? Let your scent speak volumes. #SassyOils #YourScentYourStory
• •Drench yourself in confidence. Our 'Golden Amber' body oil leaves your skin glowing and your presence lingering. Get ready to own your sass.
• •Ready for a refresh? Revitalize your world with scents that match your spirit. Find your signature Sassy Oil today and get 15% off your first step to a bolder you.