Brand Tone

bold, confident, playful, and modern

Brand Values

• •self-expression
• •creativity
• •individuality
• •empowerment
• •modern solutions
• •convenience
• •accessibility in creative products
• •creative assets for significant life events

Best Practices

• •Embrace Bold Language: Use confident, active, and vibrant words. Swap "nice" for "stunning," "helpful" for "game-changing." Don't be afraid of a little slang or an emoji where appropriate to keep the tone conversational.
• •Stay Positive and Empowering: The "sassy" tone should uplift and empower the audience, not put others down. Focus on confidence, self-love, and celebrating achievements, big or small.
• •Use Humor and Wit: A playful or witty comment can make the brand more relatable and memorable. This could be a clever pun, a relatable joke, or a slightly sarcastic observation that aligns with the audience's mindset.
• •Be Direct and Clear: Sassiness is about confidence, which includes being clear in your communication. Avoid vague language. Get straight to the point in calls-to-action, product descriptions, and headlines.
• •Maintain Visual Consistency: The sassy written tone should be matched by equally bold and vibrant brand visuals. Use strong colors, modern fonts, and high-energy imagery to create a cohesive and impactful brand identity.

Social Perception

There is currently no public or social perception of the brand as it has no active engagement with an audience. It is effectively invisible to the general public.

Copy Examples

• •Your daily dose of digital sass. We create bold templates and designs for grads, girl bosses, and anyone living life on their own terms. Stop being boring. Start creating.
• •You didn't just get a diploma; you conquered the world. Announce your grad status with a design that's as extra as your all-nighters. This isn't your grandma's graduation card. Download, edit, and get ready for the hype.
• •Proof that your inbox doesn't have to be boring.
• •At Sassy Life Digital Creations, we believe creativity shouldn't be quiet. We got tired of dull, cookie-cutter designs, so we made our own. We're here for the bold, the brave, and the ones who aren't afraid to stand out. Our mission? To give you the digital tools to express yourself, loud and clear.
• •Life's too short for boring graphics. 💅 Whether you're celebrating a win, launching a dream, or just feeling yourself, we've got a design for that. #SassyLife