Brand Tone

Empowering & Inspirational, Bold & Vibrant, Authentic & Relatable, Community-Focused & Engaging, Sassy & Chic

Brand Values

• •Confidence: The core message is about empowering women to feel undeniably confident. They state, "Simply put, we sell confidence."
• •Empowerment: Aims to uplift women and help them "shine their light brightly." This includes encouraging "decision audacity."
• •Authenticity: Encourages women to be true to themselves and embrace their uniqueness. The founder emphasizes being genuine and getting in front of the brand.
• •Community: Building a supportive community ("Sassy Nation," "Sparkle Party") where women feel seen, valued, and connected.
• •Impact & Purpose: Beyond fashion, the brand is committed to making a difference, such as fighting menstrual poverty in Africa. The products are described as an "outreach tool" for a larger "ministry."
• •Quality & Craftsmanship: Offers exclusively handcrafted pieces with attention to detail.
• •Customer-Centricity: Focuses on the customer experience and exceeding expectations. The founder states, "I've always been enamored with how the woman feels in our pieces first rather than how she looks."

Best Practices

• •Embody "Her" Voice: Always write as if Charis Jones herself is speaking – passionate, authentic, a bit sassy, and deeply encouraging. Use "we" to include the community and "you" to speak directly and personally to the customer. Infuse the copy with empowering language and affirmations.
• •Focus on the Feeling, Not Just the Product: Highlight how Sassy Jones pieces make women *feel* – confident, bold, beautiful, empowered, seen. The product is the vehicle for the transformation.
• •Incorporate Storytelling: Weave in elements of the brand's origin, Charis's journey, and the impact on customers and the wider world (e.g., philanthropy). This builds connection and reinforces authenticity.
• •Use Vibrant and Evocative Language: Match the "troho" chic, bold, and colorful aesthetic with equally vivid descriptions. Words like "audacious," "statement-making," "sparkle," "vibrant," "unapologetic," and "fearless" should be common.
• •Foster Community and Inclusivity: Address the "Sassy Nation" or "sisters." Use inclusive language that makes everyone feel welcome to the "Sparkle Party" and the brand experience. Emphasize that the brand is for *every* woman who wants to elevate her style and confidence.

Social Perception

Positive: Many customers express love for the unique, bold, and high-quality products that make them feel confident and beautiful. They appreciate the brand's story, the founder's authenticity, and the sense of community. The brand has a "cult-like fanbase." The "Sparkle Party" is a significant draw, creating loyal customers. Empowering Movement: Seen by many as more than just a brand, but a movement that inspires and uplifts women. Customers feel a personal connection and report that the brand has changed their lives. Mixed (Operational Aspects): Some online reviews point to challenges with customer service, shipping times, and a restrictive return policy (store credit instead of refunds). This suggests that while the brand's message and products are well-received, there can be frustrations with the operational side of the e-commerce experience for some. Respected & Award-Winning: The brand has received national recognition for its growth and impact, including features in major publications and a high ranking on the Inc. 5000 list. The founder, Charis Jones, is seen as an inspirational entrepreneur.

Copy Examples

• •Instagram Post (Image: Woman confidently wearing a bold Sassy Jones necklace and earrings): Unleash your inner fire. 🔥 Our [Necklace Name] isn't just an accessory, it's your permission slip to own every room you walk into. Ready to make your statement? Tap to shop and embrace your audacious style. #SassyJones #StatementJewelry #UndeniablyConfident #BeBold
• •Email Subject Line: Sparkle, Sister! Your Weekly Dose of Confidence is Here! Email Body Snippet (promoting "The Sparkle Party"): Hey Beautiful! ✨ Life's too short for boring. Join Charis live tonight for The Sparkle Party! We're not just styling the latest Sassy Jones treasures; we're building each other up, sharing laughs, and reminding you how incredible you are. It's more than a party; it's our community. See you at 7 PM EST! #SassyJones #SparkleParty #SassyNation #WomenSupportingWomen
• •Product Description (for an "Affirmation Bracelet Stack"): Wear your intention. Our 'Dream' Affirmation Bracelet Stack is more than just beautiful beads; it's a daily reminder that your ambitions are valid and your potential is limitless. Each handcrafted charm whispers courage. Stack it up, step out, and build the life you envision. Because you're not just dreaming it, you're becoming it. #SassyJones #AffirmationJewelry #Empowerment #DreamBig
• •Facebook Ad (Video: Diverse women laughing and showcasing Sassy Jones products): At Sassy Jones, we sell confidence – the accessories are just the beautiful bonus! 😉 From handcrafted statement pieces that turn heads to vibrant designs that celebrate YOU. This isn't just fashion; it's a feeling. Join the Sassy Nation and discover how style can ignite your spirit. Shop now and get ready to shine! #SassyJonesStyle #ConfidenceIsKey #LifestyleBrand #FearlesslyApologetic
• •Website "About Us" Snippet: More than a brand, we're a movement. Born from a minivan and a big dream, Sassy Jones is here to help you embrace your 'decision audacity' – that fearless choice to show up as your most authentic, vibrant self. Every handcrafted piece is designed to make you feel gorgeous, connected, and undeniably confident. Because when you feel good, you do good. That's the Sassy Jones promise. #OurStory #EmpoweringWomen #PurposeDriven